Today I'm joined by Andrea Bateman, Director of Marketing & Enrollment at St. Philip Lutheran School, to discuss how she builds community and family interaction at her school.
In the past year, we've seen a complete shift in community-building strategies in schools. With safety regulations,...
Hey there,
It's the COVID era of admissions, and what that means for small independent schools is that you're likely working on overdrive right now.
As always, schools are communicating with current parents, alumni parents, and prospective parents. However, during this increase in enrollment and...
Today we are joined by Mia Johnstone from Ready Set Enroll to discuss how building genuine connections should be at the core of your school's endeavors. We answer the fundamental questions: How do we build these lasting relationships amidst COVID-19? How do we nurture...
Hey there,
Today we're discussing the key marketing principle of digital storytelling. You may think, does this apply to my school?
It absolutely does. Why? People make decisions based on emotion and back it up with logic. I can't stress this enough. What this means...
Hello today!
I have a much-needed topic for you today: your school's newsletter!
Take a moment and ask yourself:
Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images...
Hey there,
Let's talk communications! Specifically, your school's email marketing.
Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the...
Hi there!
We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools.
While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the...
Happy Black History Month!
I want to take this opportunity to discuss how authentic marketing is extremely important for your school, prospective families, and the larger community.
In 2020, many schools' diversity, equity, and inclusion statements were met with backlash from alumni and the...
Hey there,
Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!)
Just do it.
What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.
Maybe you're putting off picking a...
Hello today!
Are you a book lover?
I hope so, because I definitely am. I was the kid in elementary school who maxed out my library card. And, I still do this today!
Books are like friends. Sometimes you want to be around the super energetic, positive friend, and other times you want...
Hey there,
I just wanted to remind everyone that it's the little things that matter, truly.
I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small...
Hello there!
Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression.
These 3, easy changes you can make to your website will definitely be...
