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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

5 Ways to Generate Revenue with Summer Camp (beyond traditional camp!)

Jun 03, 2020
 

Hey there, 

Summer camps have long been a way for private independent schools to supplement their income. 

With the possibility of lower fall enrollment AND compromised summer camp programs in many states, rethinking revenue generation has never been more important. 

Right now many summer camps are being forced to operate at reduced numbers or not at all due to health and safety restrictions. This is severely impacting their revenue and school budgets for the year. I

So...

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3 Enrollment Funnel Mistakes Small Schools Make

May 23, 2020
 

Hi friend, 

I'm here with you today to talk to you about three enrollment funnel mistakes that I'm seeing small schools make.

Now, I'm really excited for you to hear this.

Why? Because I don't want you to waste your time and energy on things that might not be working.

1. Thinking that virtual school Open Houses are the way to warm-up prospective families

So I want to kick off by saying that this is a common mistake and it's totally reasonable why we're making it.

We're making...

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Consumption vs. Massive Action: Which one is your school embracing?

May 04, 2020
 

Hi friend,

I'm here with you today to talk to you about something near and dear to my heart and that is...consumption vs. massive action.

So the reason I'm talking to you about this is that I see so many small schools struggling right now for that balance.

And what I mean about consumption is that with everything happening right now, there is a ton of content coming at you. How many of you are getting like 50 billion webinar requests a week? 

I could probably fill my entire day and...

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Preparing Small Schools for Life Beyond the Coronavirus

May 04, 2020
 

Hi friend, 

I'm here for you! This is certainly a crazy time for independent small schools. 

From crisis content creation to building distance learning programs, faculty and administrative staff have been working overtime to put things in place during COVID-19.

On top of the weight of keeping a school viable and active during this time, there's also the neverending communication with parents and families to hear feedback and respond to concerns, struggles, and...

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Small School Revenue Generation (Beyond Tuition and Summer Camp!!)

May 04, 2020
 

Hi friend, 
This is Aubrey with Easy School Marketing and I'm here today to talk to you about a very important topic. So listen up!

So many of you as small schools are thinking about "What's my enrollment funnel?" "How do I execute my virtual open house?" "How should I plan for next year?" "How do I improve my distance learning program?"

All very good things to be thinking about. However, when it comes to marketing and when it comes to innovation, I think many of you are overlooking a...

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Why Schools Need Problems: Growth during Uncertain Times

Apr 21, 2020
 

Hello friends, 

I'm actually really excited to share this with you today.

It's about problems. But it's not what you think. I want to talk to you about why we actually need problems in our lives.

Schools have problems!

Right now, what we are dealing with is considered a problem. We've got a global pandemic, economic ups and downs, and schools unable to open their doors. 

Yep, I don't know anyone who wouldn't consider those some pretty major problems. But much more important...

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5 Video Tips for Small Schools During Coronavirus School Closures

Apr 21, 2020
 

Hi friend, 

Since so many of you are diving into video (I'm talking to you Heads of School!), I created this video just for you.

We all know that video is the fastest way (beyond in-person!) to connect with people, to truly convey emotion and authenticity. So it's no wonder why it's a necessity now more than ever!

If you're still not producing at least 3-4 videos weekly from staff, faculty, and Heads of School, then you're hurting your chances of 1) building community and connection...

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Serving Beyond Your Private School Community: Embracing Opportunity

Apr 19, 2020
 

Hi friend, 

I'm excited to talk with you about how to serve beyond your community and why it's more important than ever to take massive action around this issue.

You might think, I'm so busy serving my school families why do I need to serve beyond?

Yes, it's critical to engage, connect and serve your community but now is the time to think of the broader digital world before you.

Now more than ever, with everyone online and social media blowing up, there is a tremendous...

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Do Small Schools Need to Market During School Closures & the Coronavirus Crisis?

Apr 18, 2020
 

Hi friend, 

I'm here for you! My goal is to serve independent schools and help them survive and thrive during this time of school closures and the coronavirus health crisis.

Today, I'm discussing something I'm hearing small schools talking about.

Do we need to market while schools are closed?

(obviously my answer is YES!)

I'm going to tell you why.

Here's the situation. Schools are looking at their budgets and saying, "let's cut out ads and social media."

But here's why small schools...

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Lessons Learned During the Coronavirus & How to Prepare Your School for the Future

Apr 11, 2020
 

Hi friend, 

This topic has been on my heart for awhile.

As I watch small schools scramble to create effective distance learning programs and train staff on Zoom and other platforms, I feel compelled to run to each one of them and give some tips for the future (an after-coronavirus-future). 

And just a side note: I'm a water-glass-half-full kinda gal so I'm not trying to be a Debbie Downer here. I just happen to be very practical and believe in learning from mistakes. I don't want to...

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