Let's talk communications! Specifically, your school's email marketing.
Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the...
We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools.
While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the...
Happy Black History Month!
I want to take this opportunity to discuss how authentic marketing is extremely important for your school, prospective families, and the larger community.
In 2020, many schools' diversity, equity, and inclusion statements were met with backlash from alumni and the...
Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!)
Just do it.
What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.
Maybe you're putting off picking a...
Are you a book lover?
I hope so, because I definitely am. I was the kid in elementary school who maxed out my library card. And, I still do this today!
Books are like friends. Sometimes you want to be around the super energetic, positive friend, and other times you want...
I just wanted to remind everyone that it's the little things that matter, truly.
I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small...
Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression.
These 3, easy changes you can make to your website will definitely be...
Today I have a few quick suggestions to more effectively use photos & videos for social media in your school.
1. Always record videos horizontally, so that you have more room to crop later and use them across platforms
2. Build systems for storing & organizing...
Are you thinking high-level strategy?
Do you have the right messaging?
Are you focused on what's going to get you returns in 2021?
Does your website need an update?
We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program...
Are you a small school admission director, marketing director, or head of school?
If so, stick around, because I'm here to announce our Small School Leaders Program for 2021!
We created this program last year out of a need for professional development for small schools. ...
Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)
Here it is:
What do they want, and how can I serve...
Just a quick note for all heads of schools and marketing directors: progress over perfection!
Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources...