Social proof can build that know and trust factor because people want to know the experience of others who have already experienced the school.
1. Every admissions email should include tested quotes and testimonials from parents, students, alumni, etc. Bonus if you've tailored those...
Over the last couple of years, we've experienced a lot of unprecedented change in our school systems - it's affected how we teach, how our students learn, how parents engage, how we market - everything.
In response to this, my wise friend Ken, a Small School Leaders member, shared,...
Do you struggle with parents getting their enrollment contracts back to you on time? Deadlines pass and you're still left waiting?
Wait no more with these 4 tips I'm sharing with you today!
1. Continuous Enrollment
This may seem obvious, but you'd be surprised at the...
If you’re like most of the amazing schools I know, chances are you offer a camp program. Camp programs can be a great way to feed your school program, but how do you ensure that your camp enrollment is filled up every year?
Today, I’m going to share with you 3 Simple Ways to...
Did you know that understanding the parent perspective is key to your marketing enrollment and retention at your school?
The majority of those working in small schools are most likely wearing multiple hats, constantly busy - so it’s much easier to continue on as...
Does this admissions season have you feeling depleted, overworked, and overwhelmed? With COVID on the rise, the chaos can feel compounded, leaving us with more work and issues to address than usual during this time of year.
I'm encouraging you to outsource - yes, I said...
Last week during our Small School Leaders Meetup, a key hot topic came up: Print Materials vs. Digital, what’s the best option for your school?
Here are some tips on how to determine what’s right for you!
Recently, small schools have been reevaluating...
As schools, we want to know who's leaving and who’s staying - This helps us plan and decipher what's working, what's not, why are people leaving? Etc. This time of year is so important because it determines how many openings we have next year, our marketing strategy and so...
As we all know - it costs more money, time, energy, and frustration to get prospective families into our school rather than keeping the families we already have and love.
By implementing the Connect 4 Framework, you’ll be sure to boost your school’s retention...
If you're struggling with retention - you're going to see that your external brand hurt, your enrollment hurt and your community suffer.
Here are my 5 retention DO'S for 2022!
1. Surveys and third-party interviews how are you going to improve your school if you don't...
There are 5 key COVID communications you want to be using right now.
COVID isn't going anywhere. Schools are experiencing spikes, staff shortage and receiving varying guidance from multiple sources. COVID communications are very helpful to your school, especially...
You're probably wondering: why January through March? Well, this is a key retention time point.
It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?"