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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

Common Digital Ad Mistakes Schools Make w/Angie Ward

Jul 27, 2021
 

Hey there!

Are you a part of an independent school? Understanding these common digital advertising mistakes that schools make will help you improve your ads, drive traffic, and help to increase enrollment at your school. 

To explain some of these mistakes and how to fix them I've brought on Angie Ward of Enroll Media Group, who helps schools with result-driven digital marketing campaigns.

One of the major mistakes that schools are making is that they're not tracking the...

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Re-engaging Your Parent Community w/Pamela Wray

Jul 27, 2021
 

Hey there, 

Today, I'm delighted to chat with Pamela Wray, an incredible member of our Small School Leaders community!

Pamela is the Enrollment Management Coordinator for the Catholic Schools of the Diocese of Richmond. Her focus is strengthening school communities by providing admissions and marketing support to enhance student retention and enrollment growth. 

We discuss the important topic of re-engaging your school's parent community after the past COVID year. It is crucial for...

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How to Use LinkedIn Ads at Your School w/Angie Ward

Jul 26, 2021
 

Hi there! 

Today I'm excited to chat with Angie Ward of Enroll Media Group about the power of using LinkedIn Ads at your school. 

Many schools use Facebook, Instagram, and Google for their advertising, and while those are great tools, LinkedIn advertising allows for different targetting capabilities such as career title and industry, and more. 

LinkedIn can also enable your school to run an HR campaign that would target anybody who works in human resources or...

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6 Reasons Why Digital Ads Won't Work for Your School

Jul 17, 2021
 

Hey there! 

Are you trying to increase enrollment for your small or independent school through digital ads? If you're not seeing results, these 6 reasons may be why. 

For those of you just starting out, this can be reframed as the things you need to do before you start. 

1. Your online presence is not optimized
2. Your niche is not clearly defined 
3. Your product needs changes or improvements
4. You don't have an enrollment funnel plan 
5. You're not offering enough...

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🏫 4 Ways to Build Retention

Jul 14, 2021
 

Hi there!

How are your retention efforts coming? It's so important to be thinking long-term when it comes to retention and building these practices into your family's experience.

These key strategies will not only allow you to gain insight into your families, they will help you shape their experience and ultimately attract them to stay. 

1. Find out why your families chose you 
2. Reaffirm their decision
3. Create a personalized experience
4.  Regularly checking in and...

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How to Plan Your Admissions, Development, and Marketing Budgets

Jul 14, 2021
 

Hello friend! 

Are you in a development, admissions, or marketing department at your school? This conversation is one that I believe can benefit anyone working in these departments, especially when it comes to planning and considering your budgets. 

This came from a question I received recently from a small school administrator, who asked what the average percentage is of a school's budget that should be allocated to marketing. 

I'm super excited to discuss this, as it's...

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Best Practices for Starting Your New Position

Jul 14, 2021
 

Hi there, 

Have you recently started a new position at a school?  Whether you're a new Head of School, Marketing, Admissions, Advancement Director, or similar role, this is the video for you! 

At small and independent schools, starting a new role can be a lot of learning, onboarding, and getting to know the culture and nuances of a school. These tips will help your transition into the job be a smooth one.

If your school does not already have a project management...

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Top Digital Advertising Trends for Independent Schools w/Angie Ward

Jul 10, 2021
 

Today I'm thrilled to be joined by Angie Ward of Enroll Media Group to discuss digital advertising trends for independent schools.

As Google, Facebook, and iOS release new privacy changes, digital advertisers need to shift their campaigns to deliver results. 

For independent schools, changes to the way parents seek out schools, schedule tours, and interact digitally coming out of the pandemic are shaping the demand for a multi-touchpoint strategy that amplifies a school's digital...

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4 Survey Mistakes & How to Avoid Them 🙅‍♀️

Jun 25, 2021
 

Hey there, 

These common school survey mistakes are easily avoidable and make all the difference! 

  Inconsistency. By sticking to a survey schedule, you give parents what they expect and get easily trackable data. 

  Not using anonymous surveys. This is so important! If you don't give parents an outlet to voice their concerns, they may turn into the "silent but deadly ones, " i.e., the ones who unexpectedly unenroll or even gossip. 

  Not reporting...

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Putting The FUN in Fundraising 💰 🤗

Jun 25, 2021
 

Hi there, 

Do you hate asking for money? Back when I first came into the fundraising world, I absolutely hated it!

Now, years later, I've grown to love it. It was definitely a learning experience, but if want to put the "fun" back into FUNdraising, I have a few tips that can help.  

Shape your communications to come from a place of abundance with stories of your school, life, and creativity. No one wants to be told that same spiel!

Set boundaries by limiting your...

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