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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

Marketing Minute: What Do They Want?

Jan 17, 2021

Hey there, 

Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)

Here it is: 

What do they want, and how can I serve them? 

It's such a basic concept, but so often we jump ahead to the solution before actually defining the problem. This leads to us creating what we think people need rather than what they ...

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Marketing Minute: Progress Over Perfection

Jan 13, 2021

Hi there,

Just a quick note for all heads of schools and marketing directors: progress over perfection! 

Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources right now, or you don't have the bandwidth to execute it in the exact way you want. 

Today, I'm going to urge you to just begin. Move forward. Maybe it won't be perfect, but it will still...

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How to Plan Your Marketing Budget for Next Year

Jan 04, 2021

Hello there, 

Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year. 

I want to focus on return on investment, as it's a key part of deciding your budget.

So, look at each area of your budget and ask yourself this—Is this getting more students in the door, retaining the ones we have, or making marketing and development easier? If not, it's not worth keeping. It's not giving you a return on your investment. 


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How To Avoid Attrition NOW

Jan 03, 2021

Hello there!

We're here at the beginning of 2021 and we're seeing a lot of interesting things in independent schools. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay. 

Regardless of where you're at, you want to avoid attrition, and the window of opportunity to work on that is NOW, before March when families are making their decisions. 

Here are 3 strategies that will help to avoid...

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What You Have to Lose in 2021

Jan 02, 2021

Hi there,

Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school. 

What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in attrition?

What I'm seeing right now is that many schools are not thinking strategically about investing in marketing and development as they are putting together their budgets for next year. 


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It's PLAN-uary! (Best Planners for 2021)

Jan 01, 2021

Hey there,

Welcome to PLAN-uary!

Yep, we've made it to 2021 and it's already time to set your new's years resolutions and start planning ahead for the year to come.

What better way to do that than talking about my favorite planners?

So, we have the Full Focus Planner and the Panda Planner

The Full Focus Planner is great for planning the week ahead with a Weekly Preview section and has a lot of space for daily notes, morning rituals, and checkboxes for daily tasks.


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3 Strategies for Success in 2021

Dec 10, 2020

Hey there, 

As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime! 

Here we go...

1. Be clear about who you are serving, and what your niche is! (with some schools having additional interest from public school families, this is super critical!)

2. Be prepared for all possible outcomes—best-case scenario, worst-case...

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How To Practice Holistic & Strategic Marketing

Dec 09, 2020

Hello today! 

I'm here today to define and discuss holistic and strategic marketing. I think there is a common misconception that marketing is all about websites, social media, email, etc. However, in the marketing world we are beginning to see marketing redefined as one holistic piece that is integral to all parts of a business.

When it comes to your school, that means that marketing is everywhere—in internal communications, in COVID-19 communications, in the copy on your...

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Why You Need to Market Your School NOW

Dec 08, 2020

Hello there, 

As we're heading into the spring, I know you are probably dealing with admissions, interest from public school families, teacher stress, disgruntled families, and of course additional COVID-19 safety issues and distance learning.

There is A LOT going on right now, and some of that high-level marketing strategy has fallen off our plates.

Of course, I understand the craziness at the moment, but I'm going to urge you to focus your attention on marketing and pick...

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Female Leadership in Schools (featuring a special guest!)

Dec 07, 2020

Hey there! 

Today I am here with my daughter to take a moment to show my appreciation for all the women leaders and administrators in small schools who I have seen do incredible work, especially during this difficult time! 

You are such a joy to work with! 

You have inspired me to discuss some of my favorite biographies and stories about female leadership, like The Girl Who Rode a Shark, and Goodnight Stories for Rebel Girls.

Stories like these have not only been educational...

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