I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today:
"Marketing to everyone is marketing to no one."
You've heard me express this time and time again, but I want to stress how...
Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately.
To start, I'd like to distinguish your external brand...
We're coming up on my favorite time of year: PLAN-uary!
Yes—you read that right. What better way is there to kick off the beginning of your year than to crack open a nice, fresh new planner?
If you're looking to stay on top of your work, wellness, and fitness...
Want to budget for success this upcoming year?
Here's a few mindful budgeting tips I practice and suggest you adopt as you're looking ahead into the new year.
1 What was the return on investment of the things that we actually did with our budget last...
What is social proof? It’s when people trust other people's opinions because they have more experience with the product, and surprise - this applies to schools too!
In this digital age, schools really need to think about how their social proof can be used, so today I...
Do you feel that your school might be missing something special?
We've had the privilege to work with several schools and do third-party interviews for them, (click here to schedule a call with me today to get yours!) with their parents and 1common theme that...
I have 3 quick communication tips for marketing and admissions professionals. If that’s you, listen up! Why do we want to know these tips? Because they're going to make your life easier and I'm all about making it easier for you.
1 Number one, if you're in this...
These 5 revelations that parents share might surprise you!
As a school, why do you want to know this information? Because it will impact your retention efforts. It will assist with your enrollment efforts and overall it will help you feel more informed about what's actually...
Today I'll be sharing with you 6 Reasons why families leave schools. This knowledge is critical because you want to retain the families that you have, the families that you love, because it saves you time, money, energy, everything - and creates a community that is really...
Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.
- Your admissions list should be included in all your soft touch emails to families. What...
This November, December, and January is the ultimate time to showcase your value proposition!
Yes, that's right, we're in gratitude season. Some of these strategies may seem like a given, but it's so easy to let many of these easy practices fall off your plate.
Are you making any of these easily avoidable mistakes on your school's website? Let's find out.
Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school.
Remember, many times, your website is the first...