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Marketing Made Easy

Tips, tricks and strategies that help small schools attract and retain families!

How to Lead NOW: 3 Qualities Small School Leaders Need to Embrace

Jun 27, 2020
 

Hey friend, 

And I'm here today to talk to you about leadership now. And there are three things right now that we, as leaders, really need to embrace.

And it's more important now than ever with uncertain times ahead and all the different things happening in the world.

And so I invite you to reflect on your leadership and see if these things are something that perhaps you need to grow into a little bit during this time.

1. Get Uncomfortable

I think we've lived too many years being so...

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Why Your School Needs to Practice Authentic Marketing Now

Jun 25, 2020
 

Hey friend, 

I'm excited to talk with you about a topic that's really come up a lot now. It's authentic marketing. 

What's authentic marketing? It's basically being yourself online and in your communications. It's representing what you're actually doing and who you actually are. 

Let me give examples of schools not using authentic marketing.

Let's say your website says your community is like a family and that your faculty and staff love working there. Yet when I do a quick...

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How do Private Schools Show Value Proposition for Early Childhood Programs?

Jun 13, 2020
 

Hey there,

I'm here today to talk with you about the challenges that are currently facing our preschool, early childhood, and toddler programs in independent schools.

Let's think about the scene right now. Well, you have COVID-19 and "up in the air" fall plans.

What happened with small children during COVID-19? Parents were having to implement distance learning from home while also trying to balance work and other life uncertainties.

This was, of course, a challenge because it...

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4 Ways Private School Admissions Has Changed

Jun 10, 2020
 

Hey there, 

I'm thrilled to be here with you today to chat about the admissions role and what that's looking like right now. 

So, let's revisit the scene. We've got COVID-19 out there, economic issues, and schools not knowing what's happening in the fall. 

In-person visits, tours, and open houses have come to a halt. Admissions professionals are dabbling in virtual variations on these traditional enrollment funnel offerings.

Yet, no one is really talking about how this role has...

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5 Mistakes Small Independent Schools Are Making NOW

Jun 03, 2020
 

Hey there, 

I hope you're doing well:-)

Let's chat about some common mistakes I'm seeing small independent schools make right now. 

Why is this important? Because I want to make sure you're not only surviving but thriving during this time and into the future. 

In this video, you'll learn about:

1. Why cutting back $$ may be hurting your revenue goals

2. Using the "we don't have enough time and resources to do x" as an excuse

3. Why now is the time to rethink your...

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5 Ways to Generate Revenue with Summer Camp (beyond traditional camp!)

Jun 03, 2020
 

Hey there, 

Summer camps have long been a way for private independent schools to supplement their income. 

With the possibility of lower fall enrollment AND compromised summer camp programs in many states, rethinking revenue generation has never been more important. 

Right now many summer camps are being forced to operate at reduced numbers or not at all due to health and safety restrictions. This is severely impacting their revenue and school budgets for the year. I

So...

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3 Enrollment Funnel Mistakes Small Schools Make

May 23, 2020
 

Hi friend, 

I'm here with you today to talk to you about three enrollment funnel mistakes that I'm seeing small schools make.

Now, I'm really excited for you to hear this.

Why? Because I don't want you to waste your time and energy on things that might not be working.

1. Thinking that virtual school Open Houses are the way to warm-up prospective families

So I want to kick off by saying that this is a common mistake and it's totally reasonable why we're making it.

We're making...

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Consumption vs. Massive Action: Which one is your school embracing?

May 04, 2020
 

Hi friend,

I'm here with you today to talk to you about something near and dear to my heart and that is...consumption vs. massive action.

So the reason I'm talking to you about this is that I see so many small schools struggling right now for that balance.

And what I mean about consumption is that with everything happening right now, there is a ton of content coming at you. How many of you are getting like 50 billion webinar requests a week? 

I could probably fill my entire day and...

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Preparing Small Schools for Life Beyond the Coronavirus

May 04, 2020
 

Hi friend, 

I'm here for you! This is certainly a crazy time for independent small schools. 

From crisis content creation to building distance learning programs, faculty and administrative staff have been working overtime to put things in place during COVID-19.

On top of the weight of keeping a school viable and active during this time, there's also the neverending communication with parents and families to hear feedback and respond to concerns, struggles, and...

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Small School Revenue Generation (Beyond Tuition and Summer Camp!!)

May 04, 2020
 

Hi friend, 
This is Aubrey with Easy School Marketing and I'm here today to talk to you about a very important topic. So listen up!

So many of you as small schools are thinking about "What's my enrollment funnel?" "How do I execute my virtual open house?" "How should I plan for next year?" "How do I improve my distance learning program?"

All very good things to be thinking about. However, when it comes to marketing and when it comes to innovation, I think many of you are overlooking a...

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