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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

3 Fundraising & Giving Tuesday Mistakes Schools Make

Dec 02, 2020

Hey there, 

Today we are talking about fundraising and marketing. While you might think these two efforts are separate, I want to encourage you to see just how tied together fundraising and marketing really are.

On Giving Tuesday earlier this week, we saw tremendous success with the schools we work with! They had active engagement, alumni reaching out, and record fundraising levels. However, I also saw fund requests from other schools and the key differences that really changed the...

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Why Your Website Photos are Killing Your Enrollment! 😮☠️

Dec 01, 2020

Hi there!

I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts! 

Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?

Probably, what you're seeing is smiling children standing next to each other, candids of unmasked teachers and school administrators. Yes, these are incredible, cute photos! However, a picture is worth a thousand words, and...

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Being Grateful For Our Schools 🙌

Nov 18, 2020

Hi there!

With Thanksgiving coming up next week, I'm going to take a moment to express how grateful I am for you, and for all my independent school family!

So of course I'm going to ask you that question—what are you grateful for? And I'm going to encourage you to think about the many people who are making a difference both in your life and in the lives of others. 

Don't let your gratitude only be around this time of year either—do it every day! Each morning when I wake up I...

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Can You Imagine Something Better? (an exercise to make your life easier!)

Nov 17, 2020

Hello today!

As the holidays are approaching and Spring 2021 is right around the corner, let's take a step back for a moment to do a 10-minute exercise that I promise will help you move forward right now and into the new year. 

This is a practice that a lot of entrepreneurs and business owners do, but for some reason in schools, we don't do it. 

So, let's start. It's as simple as imagining. Imagining a better day, a better month, a better year. How can things be different for you in...

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3 Strategies to Help Schools Prepare for COVID-19 Program Changes

Nov 12, 2020

Hi there, 

This is extremely important right now. With COVID-19 numbers rising across the country, schools are anticipating program changes over the next few months. Whether you're in-person possibly changing to hybrid or to distance, or you're already hybrid and changing to distance, your schools need to have this on the forefront. 

Even if changes don't end up happening, it's incredibly important to be continuously reminding parents, teachers, and staff of the possibility of...

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5 Ways to Express Gratitude Around the Holidays 🎁 🎄

Nov 11, 2020

Hello today! 

With the holiday season quickly approaching, it's extremely important this winter more than ever to get creative with expressing gratitude to your families for sticking with you through an extremely difficult and unexpected year. 

COVID-19 has wreaked havoc on your students' school experience, and through this, I know it has been difficult for your school to deliver what you wanted to deliver. 

So, to show your thanks around the holidays this year, here...

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3 Admissions Strategies That Work!

Nov 10, 2020

Hello there, 

  • Are you in the midst of admissions and enrollment right now? 
  • Are you trying to get more families in your school? 
  • Are you figuring out how to hold open houses and other events virtually and in-person? 

If you're asking these questions right now, you've come to the right place.

After another successful Small School Leaders "Power Hour" Meet-up last week, where we discussed admissions events and strategies, I put together a list of the top 3 Admissions...

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5 Ways to Avoid Burnout This School Year

Oct 23, 2020

Hello today!

This is something we ALL need right now. I'm seeing this on a huge level, for heads of schools, teachers, and administrators. 

So, what I have for you today are 5 ways to avoid burnout this school year. And if you're already burnt out, then hopefully you can still you these to re-energize. 

1. Give yourself white space every morning (where you don't think about anything work-related!) 

2. Limit mindless tasks (such as scrolling through social media!)

3. Take care...

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5 Mistakes That are Killing Your Enrollment & Retention Efforts!

Oct 19, 2020

Hi there! 

Spring 2021 is right around the corner, and NOW, more than ever, we need to be focused on enrollment and retention. 

So, today I have for you the top 5 mistakes that are killing all your efforts right now: 

1. You think you can do it ALL and are not outsourcing 

2. You are not focused on relationship building 

3. You're waiting around for what next year brings before you do any planning

4. You are not setting non-negotiable time aside for ...

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Buyer's Remorse in Independent Schools

Oct 16, 2020

Hi there, 

Today we are talking about buyer's remorse.

Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.

However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be thinking strategically and be aware of anything that can go wrong in regards to retention. 

So, what does buyer's remorse look like in schools?

It can start the moment the parents sign the...

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