Hi there!
Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.
- Your admissions list should be included in all your soft touch emails to families. What do I ...
Hi friends!
This November, December, and January is the ultimate time to showcase your value proposition!
Yes, that's right, we're in gratitude season. Some of these strategies may seem like a given, but it's so easy to let many of these easy practices fall off your plate.
Instead, I encourage...
Hi there,
Are you making any of these easily avoidable mistakes on your school's website? 🤔Let's find out.
Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school.
Remember, many times, your website is the first impressi...
Hi there,
It's admissions season 2022! How's it going?
If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost enrollment.
Let's dive in:
...Hi there!
Are you working on new family retention right now? Today I have a few tips that I urge you to implement now if you aren't already.
1. Do a new parent survey. This gives parents an outlet to express their feedback, especially if it's anonymous.
2. Parent/teacher conferences. This is a...
Hi friends!
Today we have a much-needed topic for you: fundraising.
I've been talking A LOT about this recently, not only because it's the start of annual giving, but because the way you approach your asks year-round will truly affect your parents' perception of your school, their overall experi...
Hey there,
Surveys are a hot topic right now! Why? Through annual surveys, you can benchmark data, figure out what's working, and what needs to improve. Here are 7 key surveys you should be using at your school:
1. New-family survey. This helps your school better understand the new family experi...
Hey there,
Internal marketing = marketing gold. ⭐️ How does this apply to your school right now?
If you have a middle or high school program (or whatever your next level is), you always want to be actively educating parents on that program AND overcoming their objections.
This doesn't just hap...
Hi friends!
As many schools are just starting their annual giving this month, I have a quick tip for your social media when it comes to marketing and fundraising this season.
First, how much are you making those asks? When you look at your social media feeds, are there too many posts in a row ab...
Hi there!
In the age of digital marketing and automation, it's easy to lose a few key factors in school marketing, one of which is a high-touch customer experience.
Don't get me wrong—I'm all about automation and the power of technology, but there is something so special about a handwritten note! ...
Hey there,
At independent schools, and small independent schools especially, it can be a challenge to keep up enrollment in middle school and high school.
If you currently have families in those prior levels who are approaching middle or high school (or whatever your next level is), how many of th...
Hey there,
Fundraising season is quickly approaching! How are your preparations going?
Let's make sure you're ready for the season by discussing the one thing that can make or break participation in your annual giving:
Relationship-building! Yes, I talk about this a lot as a key factor in your...
