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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

Why Feedback Matters NOW (hint: it's all about retention)

Sep 19, 2020
 

Hi there,

Let’s talk about retention.

Think about this...a huge part of retention is feedback. Do you ever feel frustrated when you have an issue with a company but there's really no channel to give feedback? Ugh, it's the worst! It leaves you feeling a bit anxious and upset.

We don't want our new and returning parents to feel that way. That's the quickest way towards attrition.

How are you asking for feedback this fall from your parents? Because we're dealing with COVID-19 here and...

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The Compound Effect: Making it Work for You & Your School

Sep 18, 2020
 

Hey there, 

I love books. In fact, I’m a bit obsessed.

My office is quite bare except for a pile (okay, maybe multiple piles!) of beloved books.

I read every day for 10-15 minutes in the morning and at night. Even though this doesn’t seem like much, it adds up.

That’s how I’ve been able - as a working mom with two young children - to read a ridiculous amount of business, leadership, marketing, productivity, teamwork, and parenting books every year.

My tiny...

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The Big Mistake Your School is Making NOW (that'll hurt you later!)

Sep 17, 2020
 

Hey there,

Deep breath. It's been a whirlwind school year (and it's only September!). 

What are you focused on now? With the school year up and running many of us are just getting back into our “new normal” routine. 

But as we deal with our ever-growing “to do” list, we often forget to pick our head up and think about the higher goals we set before the start of school. 

We’re missing the big picture. 

Without stepping outside of our routine...

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Why Urgency Drives Admissions Action

Sep 11, 2020
 

Hey there, 

I'm talking about admissions today. You might think, "oh, I don't need to worry about that now." But here's the thing...creating and refining your admissions and enrollment plan now is critical to you have a successful spring.

As you're putting together your enrollment plan, here's a big question to consider.

How many of you put urgency that compels prospective families to action? 

Think about this. When you're not presenting families with an option that requires urgency...

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What should you do with your school's wait pool (waitlist)?

Sep 09, 2020
 

Hey there, 

Let's talk admissions, enrollment and...wait pools!

Due to the unusual situation with public schools and COVID-19, many private schools are seeing an influx in admissions inquiries.

But not all these schools have room for the applicants. And so they end up on a waitlist (or wait pool). 

But what are you doing with this wait pool? How are you engaging with them?

We have their email and contact information. This is a tremendous opportunity to make sure that...

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A Time for Gratitude: Sending Thanks to Private & Public School Teachers & Administrators

Sep 08, 2020
 

Hey there,

As we all head back to school (in various forms!), this has been on my mind. Let’s talk about gratitude.

I don’t believe that there’s one public or private school teacher and administrator that has not experienced sleepless nights over the past few months. 

The nail-biting decisions and the weight of what you must execute while also dealing with the enormity of this situation has been tremendously awesome and terrifying. 

And so I commend you for going...

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The Joy of Missing Out: A Book for Busy Moms (Perfect for women Independent School Leaders!)

Sep 04, 2020
 

Hey there, 

My children are ages 5 and 8. And as a busy mom and business owner, I have to admit that I sometimes drop the ball in the parenting department #momguilt.

I’m committed to being a better parent. I’m delving deep into the world of parenting books and courses.

And while listening to a podcast recently, I came across Tanya Dalton, CEO and mompreneur. Her actionable no-nonsense view on how to enjoy more of the things you love and be a more present mom really appealed...

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Social Proof: Why Prospective Families Don't Choose You

Sep 04, 2020
 

Hey there, 

Recently, I did about 30 Online Brand Visibility Assessments for schools in the area and also for some of my clients.

What did I find? Around 95% of the schools I reviewed were not paying attention to the different review sites and not responding to negative and positive reviews.

They did not know what prospective families were seeing.

Social proof is important. Before anyone calls you, they're going to Google you and research you online. And that's why you need to make...

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Why Your School Needs to "Hug Your Haters!"

Sep 02, 2020
 

Hey there, 

How many of you receive negative online reviews? I’m guessing almost every school has had them.

But what do you do about them? I recently completed about 30 Online Brand Visibility Assessments for schools and about 97% of the schools did not respond to any reviews, especially not the negative ones.

That’s why I’m passionate about giving them this book, Hug Your Haters by Jay Baer. He talks about why we should respond to all reviews and he gives the...

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Books for Independent School Leaders: The Ideal Team Player

Aug 27, 2020
 

Hey there, 

How are you doing? I hope well and ready to rock this school year. 

I'm excited to share with you some of the books I love. I  know these books are perfect for independent school leaders. 

Do you ever walk into a school and go, “Wow! this team really works well together?” Or have you experienced the opposite?

Over the past 15 years working in and with independent schools, I’ve been a member or leader of many, many teams.

But I couldn’t...

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