Tips, tricks, and strategies that help small schools attract and retain families!
It's summer! It's also your golden opportunity to work on your admissions, specifically—FAQs.
Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents have. What I'm talking about are the questions parents ask during admissions tours and in interviews.
You should be writing down all these questions because they're marketing gold. You're seeing...
Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families?
If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts.
Currently, an important conversation that is. happening on both an administrative and board level is how schools are allocating the funds to best support new and returning students.
Don't let your communications fall short as you head into the new school year, because this is the ideal time to be communicating with new & returning families.
Right now this is especially important because families are looking for those beloved traditions, community, and that traditional independent school experience.
So today I have 4 effective types of communication you can be using NOW to set yourself up for success this fall:
1. The "vision"...
Today we're talking about the importance of summer camp and why it needs to be a part of your enrollment funnel if it's not already. Here are two major reasons to be including those families in your that long-term funnel:
1. Your summer camp program aligns with your mission and your education, so you're attracting families who are more likely to be mission-aligned with your school as well.
2. Summer camp families are engaged on your campus...
Today I'm sharing some admissions & retention strategies to keep families at your school! These came from our most recent Small School Leaders meetup, where we heard some inspiring tips that you can use at your school.
1. Shift the mindset. This means showcasing from the beginning the student enters your school that this is a long-term investment rather than year to year. This can be done by highlighting the graduation year, i.e. "Welcome to the Class of...
Today, I have some great retention tips for you to start on NOW and into the summer. By implementing these now, you will set your school up for success in the fall. This is especially important for all of the new families who haven't yet seen what a "normal" school year looks like at your school.
So, the most important tip is to start the onboarding process for new families, and even a re-entry process for returning families. This means communicating regularly,...
Today I'm joined by two of my favorite small school leaders, Kira Dickson & Christine Hickey from St.Martin's-in-the-Field Episcopal School. Kira is the Director of Admissions & Athletics and Christine is the Director of Development & Marketing.
They were kind enough to share their process in putting on some amazing virtual events at their school, as well as their strategies and insights moving forward into the 2021-22 school year.
Today I'm thrilled to be joined by Joe Monzo, founder of Monzo Media Productions. As a product of independent schools himself, Joe is passionate about working with independent schools and showcasing schools' stories through video.
Joe answers all your video-related questions, including how to leverage video to attract & retain families, what goes into creating compelling content, and his insights into the future of video in schools, post-COVID.
You can connect with...
Today I'm thrilled to be joined by Jamie Giblett of Digistorm, a software company that specializes in the K-12 education industry, to chat about current trends in technology and how school apps & platforms can build stronger school communities.
As we transition out the pandemic, many schools are in a hybrid remote/in-person state finding the most effective ways to keep their communities engaged.
How do we build even stronger communities during this...
As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:
Are we seeing a return on investment?
This means not just calculating the hard numbers, but also considering the amount of staff time, stress, and effort for one event or initiative. What's the main goal? Are your parents attending this event? Can this event stay...