Today we are talking about fundraising and marketing. While you might think these two efforts are separate, I want to encourage you to see just how tied together fundraising and marketing really are.
On Giving Tuesday earlier this week, we saw tremendous success with the schools...
I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts!
Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?
Probably, what you're...
With Thanksgiving coming up next week, I'm going to take a moment to express how grateful I am for you, and for all my independent school family!
So of course I'm going to ask you that question—what are you grateful for? And I'm going to encourage you to think about the many...
As the holidays are approaching and Spring 2021 is right around the corner, let's take a step back for a moment to do a 10-minute exercise that I promise will help you move forward right now and into the new year.
This is a practice that a lot of entrepreneurs and business...
This is extremely important right now. With COVID-19 numbers rising across the country, schools are anticipating program changes over the next few months. Whether you're in-person possibly changing to hybrid or to distance, or you're already hybrid and changing to distance,...
With the holiday season quickly approaching, it's extremely important this winter more than ever to get creative with expressing gratitude to your families for sticking with you through an extremely difficult and unexpected year.
COVID-19 has wreaked havoc on...
- Are you in the midst of admissions and enrollment right now?
- Are you trying to get more families in your school?
- Are you figuring out how to hold open houses and other events virtually and in-person?
If you're asking these questions right now, you've come to...
This is something we ALL need right now. I'm seeing this on a huge level, for heads of schools, teachers, and administrators.
So, what I have for you today are 5 ways to avoid burnout this school year. And if you're already burnt out, then hopefully you can still you these to...
Spring 2021 is right around the corner, and NOW, more than ever, we need to be focused on enrollment and retention.
So, today I have for you the top 5 mistakes that are killing all your efforts right now:
1. You think you can do it ALL and are not ...
Today we are talking about buyer's remorse.
Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.
However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be...
As small school professionals with limited personnel and resources, many of us are running our "one-person shops."
With a small team myself and A LOT of daily tasks to accomplish, I know what it's like, and have a few tips to get more done and to make that one-person shop even...
Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school.
Communication is extremely important, especially now during COVID-19, so let's dive in!
Here's the cheat sheet for what you SHOULD be doing:
1. Act like you...