Tips, tricks, and strategies that help small schools attract and retain families!
I love this topic! Why? Because it's 1) easy, 2) cheap, and 3) vital to your marketing plan.
So, let's jump in. Today's video is about how to capture video when your school lacks resources and time.
If you're unfamiliar with my philosophy about quantity over quality then listen to my video about team strategies.
But here it is in a nutshell. In order for a small school marketing team to succeed in this digitally focused world, they need to produce at a huge...
We know our millennial families are checking us out online. But I see soooo many schools not utilizing this easy, free tool!!
Let me tell you, it's a game changer! So grab your computer or phone and I'm going to show you how to find and use this tool
Ok, we're going to start by Googling your school's name. What comes up? Look at the right hand side of your screen (in the center if on a smart phone). Do you see a listing of your school's name, address and phone number and Google reviews?
Hey, I'm soooo excited to share this technique with you. Why? Because it's rarely used (effectively!) at small schools.
And it's basically a direct line into your enrollment funnel. Are you ready to hear more?
Ok, let's first start out with the why behind "try before you buy." Millennial parents are looking for that "know, like and trust" factor before they purchase anything.
You don't believe me? Start counting how many companies offer you a free trial of something. Absolutely...
I'm sure you've heard it before, but it's worth repeating: It costs substantially more to attract a new family than it does to retain one.
Every school I've worked with has retention pains. It's part of being a school. It's usually a combination of miscommunication, the "this-doesn't-belong-to-me" department issue, or a lack of systems.
Does that sound familiar?
After years of working with schools, I've broken this down into a simple formula:
When parents feel engaged, connected,...
Many of you are probably thinking, "oh yeah, I know my website and social need to be up to date. This doesn't apply to me."
Well, hold on partner! Let me ask you this: Do you have a weekly date scheduled in your calendar to google your school (on multiple platforms)? If not, then listen up my friend.
In an age of millennial parents and the growth of social media, now more than ever it is critically important that your school has a strong online presence.
This goes beyond an...