Hey there,

I just wanted to remind everyone that it's the little things that matter, truly. 

I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small and simple can ma...

Hello there!

Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression. 

These 3, easy changes you can make to your website will definitely be helpful: 

1. Have 1 clea...

Hey there, 

Today I have a few quick suggestions to more effectively use photos & videos for social media in your school. 

1. Always record videos horizontally, so that you have more room to crop later and use them across platforms 

2. Build systems for storing & organizing photos/videos, includi...

Hey there, 

Are you thinking high-level strategy? 

Do you have the right messaging? 

Are you focused on what's going to get you returns in 2021? 

Does your website need an update? 

We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program which has been very popular wi...

Hello today! 

Are you a small school admission director, marketing director, or head of school?

If so, stick around, because I'm here to announce our Small School Leaders Program for 2021! 

We created this program last year out of a need for professional development for small schools. Since then,...

Hey there, 

Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)

Here it is: 

What do they want, and how can I serve them? 

It's such a...

Hi there,

Just a quick note for all heads of schools and marketing directors: progress over perfection! 

Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources right now,...

Hello there, 

Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year. 

I want to focus on return on investment, as it's a key part of deciding your budget.

So, look at each area of your budget and ask yourself this—Is this getting more ...

Hello there!

We've seen a lot of interesting things in independent schools the past few years. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay. 

Regardless of where you're at, you want to avoid attrition, and the wind...

Hi there,

Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school. 

What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in attritio...

Hey there,

Welcome to PLAN-uary!

Yep, we've made it to 2021 and it's already time to set your new's years resolutions and start planning ahead for the year to come.

What better way to do that than talking about my favorite planners?

So, we have the Full Focus Planner and the Panda Planner. 

Hey there, 

As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime! 

Here we go...

1. Be clear about who you are serving, and what your niche is! (wit...