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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

How to Lose a Customer (or School Family!)

Feb 24, 2020

 Hi friend, 

I'm really excited to chat with you today about how to lose a customer. You might be thinking, "What? How does that relate to school marketing?"

And my answer is...everything is marketing! Losing a customer (or family) means that somewhere along the line you forgot some key components to keeping a customer. And that's why you lost them. 

In this video, I share an experience I had with a fitness studio (that I absolutely adored). I referred customers their way,...

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4 Reasons School Leaders Invest in Coaches

Feb 17, 2020

Hey friend, 

So often I'll be at a conference or party and someone will hear what I do. They'll ask, "why do school leaders invest in a coach?" 

What a great question!!!

And so I tell them the top four reasons school leaders hire coaches:

1. Accountability

In an ideal world we'd all be self-motivated to hold ourselves accountable to our goals and the tasks we said we'd do.

But with the busy schedules of school administrators, accountability is often the first thing that goes...

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How to Successfully Delegate Tasks to Your Team

Feb 10, 2020

 Hey there, 

Today I'm super excited to discuss a topic that every independent school leader needs to know: Delegation!

Why is this important?

Because as school leaders, we're usually incredibly driven and used to doing things "our" way.

But we're also swamped and never seem to have time for the important high-level strategy tasks that we are vital to our schools. 

Yet when we delegate (or think we've delegated) something to a team member, we're often doing it all wrong.


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Hit Your Marketing Goals with this Strategy

Feb 03, 2020

Hey there, 

I'm really excited to share this tip that my mentor shared with me. I'd like to say it's a super-secret strategy that you've never heard of it before. 

But that would be a wee bit of a lie.  

However, it's a strategy that most marketers, heads of school, and administrative team members are totally not doing. And it's hurting their chances of reaching their goals (and helping their schools!). 

What is it?

Well it's based on 90-day goals. Here's the steps:


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Curiosity: The Secret Sauce of Successful School Marketing Teams

Jan 27, 2020

Hey there, 

My friends think I'm a little bit odd. I'm constantly analyzing marketing tactics - good and bad - and asking questions.

It could be the way the new fitness studio reached out to me following a class (great customer service!) or when I had to spend 30 minutes on the phone trying to return a faulty product (sooo not great customer service!).

Or when a company launches something and I can tell they missed the mark. 

These are all lessons in marketing. And they all deserve...

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The Future of School MarCom Teams

Jan 27, 2020

Hey friend,

Well, I looked into my crystal ball today and saw the future.

Okay, well maybe I didn't *see* the future. But I did figure out what it might look like for MarCom offices.

Why is this important for you to know? Because as you're planning for the future, you'll want to start building the foundations for a successful, efficient and dynamic MarCom office.

The model of the future MarCom office is based on extremely productive and highly profitable entrepreneurial teams.

One of my...

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Accountability: The Secret to Reaching Your Marketing Goals

Jan 20, 2020

Hey friend, 

I'm super fired up about today's topic....accountability!!! Hooray!

Wait, you're not excited?

Well you should be!

Did you know that you're 65% more likely to complete a goal if you commit to someone?

And that you're 95% more likely if you have a specific accountability coach or partner? 

Did I capture your attention? If you're 95% more likely to hit your goal with accountability think of how much time you just saved yourself.

Think of the money you could be...

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4 Website Mistakes Small Schools Make

Jan 13, 2020

Hi there, 

This week I attended some conferences where all the buzz was around small schools refreshing and rebuilding their website.

Schools either had just finished the process, were in the thick of it or knew they needed to do it ASAP.

Listening to the conversations, I realized that some small schools were making big mistakes when it came to planning and building their website. 

And so I thought I'd share with you four mistakes that'll cost you $$ and time in the...

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3 Bad Habits to Kick in 2020!

Jan 06, 2020

Hey friend,

I'm excited to talk with you today about bad habits. Why? Because bad habits slow us down and keep us from reaching our goals. And I want you to reach your goals this year.

But bad habits are sooooo hard to spot sometimes. They kind of sneak up on us when we're not looking.

I found myself falling into some very bad habits over winter break. It wasn't until I felt very unproductive two weeks later that I realized a bad habit was slowing me down!! 


I aim to be...

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6 Tips to Work and Flow Better in 2020 (for Independent Schools Administrators and Marketers)

Dec 30, 2019

Hey, are you ready go up-level in 2020?

Then it's time to rethink your routine.

Imagine getting more done in less time.

Imagine feeling great about every day. ‍

You can make this happen!! 

Check out this video and learn the secret to a more productive and enjoyable new year. It's a game changer!!!

Let's make 2020 the best year yet


Founder, Easy School Marketing

P.S. Connect with me on LinkedIn - I'd love to hear about your favorite tips!

#privateschool ...

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