Hi friend,
This topic has been on my heart for awhile.
As I watch small schools scramble to create effective distance learning programs and train staff on Zoom and other platforms, I feel compelled to run to each one of them and give some tips for the future (an after-coronavirus-future).
And j...
Dear friend,
Here's some tips for what you need to remember when creating communications for parents.
What I'm seeing a lot of schools do is focus on the academic support or distanced learning programs that students need. So many schools are having to create these from scratch and the amount of ...
Hey friend,
As we enter into another week of the health crisis and economic uncertainty, many more schools are closing and embarking on distance learning.
Whether your school is currently closed or preparing to in the near future, these 5 tips will help you support your faculty and staff with yo...
Hey friend,
Does your child attend an independent school? Or perhaps there's one in your neighborhood?
Then you've seen the tremendous value they provide children. These nonprofits serve students and families and are driven by their unique missions. They're an important part of our community.
Ye...
Hey friend,
My heart is with you right now...so much is happening so fast. We've got a health crisis and an economic challenge.
Schools are closed but work keeps going. How do working parents stay productive and try and teach their children?
I'm here to help. As a small business owner, I'm in ...
Hey friend,
I'm excited to chat with you today about four areas small schools waste money.
Why is this important? Because small schools have limited resources, especially time and money! And I don't want you to waste those precious dollars and staff time.
So, let's get started.
1. Outsourcing...
Hi friend,
I'm really excited to chat with you today about how to lose a customer. You might be thinking, "What? How does that relate to school marketing?"
And my answer is...everything is marketing! Losing a customer (or family) means that somewhere along the line you forgot some key components...
Hey friend,
So often I'll be at a conference or party and someone will hear what I do. They'll ask, "why do school leaders invest in a coach?"
What a great question!!!
And so I tell them the top four reasons school leaders hire coaches:
1. Accountability
In an ideal world we'd all be self-mot...
Hey there,
Today I'm super excited to discuss a topic that every independent school leader needs to know: Delegation!
Why is this important?
Because as school leaders, we're usually incredibly driven and used to doing things "our" way.
But we're also swamped and never seem to have time for the...
Hey there,
I'm really excited to share this tip that my mentor shared with me. I'd like to say it's a super-secret strategy that you've never heard of it before.
But that would be a wee bit of a lie.
However, it's a strategy that most marketers, heads of school, and administrative team member...
Hey there,
My friends think I'm a little bit odd. I'm constantly analyzing marketing tactics - good and bad - and asking questions.
It could be the way the new fitness studio reached out to me following a class (great customer service!) or when I had to spend 30 minutes on the phone trying to re...
Hey friend,
Well, I looked into my crystal ball today and saw the future.
Okay, well maybe I didn't *see* the future. But I did figure out what it might look like for MarCom offices.
Why is this important for you to know? Because as you're planning for the future, you'll want to start building...
