Hey there, 

My friends think I'm a little bit odd. I'm constantly analyzing marketing tactics - good and bad - and asking questions.

It could be the way the new fitness studio reached out to me following a class (great customer service!) or when I had to spend 30 minutes on the phone trying...

Hey friend, 

I'm super fired up about today's topic....accountability!!! Hooray!

Wait, you're not excited?

Well you should be!

Did you know that you're 65% more likely to complete a goal if you commit to someone?

And that you're 95% more likely if you have a specific accountability coach...

Hi there, 

This week I attended some conferences where all the buzz was around small schools refreshing and rebuilding their website.

Schools either had just finished the process, were in the thick of it or knew they needed to do it ASAP.

Listening to the conversations, I realized that some...

Hey friend,

I'm excited to talk with you today about bad habits. Why? Because bad habits slow us down and keep us from reaching our goals. And I want you to reach your goals this year.

But bad habits are sooooo hard to spot sometimes. They kind of sneak up on us when we're not looking.

I...

Hey, are you ready go up-level in 2020?

Then it's time to rethink your routine.

Imagine getting more done in less time.

Imagine feeling great about every day. ‍

You can make this happen!! 

Check out this video and learn the secret to a more productive and enjoyable new year. It's...

A Step-by-Step Facebook Ads Strategy to Boost Independent School Foot Traffic!

I'm soooo excited to share this Facebook Ad strategy with you.

Are you looking to increase your school's enrollment funnel? Then this is for you!

It's an ad strategy that I don't see many schools doing and it's going...

Productivity = More Time, Better Results! 

How many of you wish you had more than 24 hours in a day? You're thinking, "I could get so much more done. I wouldn't have this huge to-do list and I'd actually get to relax on school breaks!." 

I hear you friend. I've felt the same way. I'm a...

Creativity + Innovation = Effective Independent School Marketing!

Think you don't need creativity? Friend, you're so wrong!

If you're a Head of School or Marketing Director (or any independent school employee!), you need creativity. Why? Creativity IS marketing. And marketing is vital to the...

The Holiday Season = High Engagement for Private School Families!

If you're like most people in independent schools, you're counting down the days until your winter holiday vacation (and a much deserved break!).

But wait!

This holiday season is the BEST time to create warm and fuzzy moments with...

Searching for the recipe for a successful team? Look no further! In this video, I share the team philosophy that's resulted in success. It's how we get so much done with such small teams.

First, I ask every team to embrace this: "Perfectionism kills dreams. And Marketing." And along...

How well are you marketing your Summer Camp?

Summer Camps often provide the much-needed revenue that supplements the school's tuition gap. Yet, many of us aren't marketing this revenue-generator as strategically as our school admissions.

So how do you up-level your Summer Camp marketing? With the...

How do you stand out in this competitive private school market? What's today's marketing landscape look like and what strategies work? 

Today we're diving into 3 Areas of Growth schools need to focus on and the strategies to help them grow and thrive to meet marketing challenges. Let's get...