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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

The One Question Schools Forget to Ask Parents

Oct 15, 2020

Hi everyone, 

Today I have for you the one question we forget to ask parents, and this is especially important for new parents. 

For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you any negative thoughts. 

By reframing that question as "What is one thing we can do to improve?" you are opening the door to open communication and more feedback, right off the bat.

This is...

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How To Seed and Incentivize

Oct 13, 2020

Hi everyone! 

Today I'm talking about an important marketing strategy called seeding. 

Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time the product is offered, the client understands the value of the product. 

This might not be something we are thinking about in small schools. However, we can use seeding both for the...

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Beware of the Silent Ones

Oct 12, 2020

Hey there, 

Today I want to talk about why you need to beware of the "silent ones." 

Have you ever been so dissatisfied with a product that instead of leaving feedback on why you had a negative experience or how they could have done better, you just stopped using the product or service?

In schools, there are going to be both the parents who constantly are giving feedback, and there will be the "silent ones"—the parents who simply stop going to your school or do not re-enroll...

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How To Get More Done in a Day

Oct 11, 2020

Hey there, 

As school professionals and leaders, I know that you normally have A LOT on your plate. And with COVID-19, I know you have even more on your plate. 

So, I'm going to tell you the secret to getting more done in a day, even though you probably won't like the answer: 

Take some of those things off your plate! Whether it is putting some tasks on hold or delegating them to someone else, this is absolutely necessary in order to focus on the bigger issues,...

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Know Better, Do Better with Retention

Oct 10, 2020

Hello there, 

Remember that saying, "know better, do better?" As we learn more, we begin to understand that we are not always doing things in the best way, and are actually making things harder than they need to be. 

How can we make things easier for ourselves? How can we do better? 

As a small school, when it comes to retention, we often compare ourselves to other schools or aim for an unrealistic goal.

For example, let's say your retention is 75%, and the national average is...

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How To Get Faculty on Board With Retention

Oct 09, 2020

Hey there, 

Today I'm here to give you one simple tip on how to get faculty and staff on board with retention. 

Here's what I'm seeing at small schools—when the topic of retention comes up, everyone avoids responsibility. 

Instead, if we reframe retention as "relationship building," it becomes a much more palatable conversation. 

If you are interested in more fun strategies to make your life easier for Spring 2021, please check out our FREE on-demand trainings HERE....

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How Optimism Hurts Your Private School's Enrollment

Sep 20, 2020

Hi there, 

I'm really excited to chat with you about this topic. 

Are you waiting for things to get back to normal?

Do you think that you'll easily keep your public school families?

Are you feeling burnt out and just looking forward to fall 2021?

If this is you, then you're going to want to watch to this video. 

Why? Because it's a common thing I'm seeing right now. We're all overworked and looking at these huge to-do lists. And we're just thinking it's too much. And...

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Why Feedback Matters NOW (hint: it's all about retention)

Sep 19, 2020

Hi there,

Let’s talk about retention.

Think about this...a huge part of retention is feedback. Do you ever feel frustrated when you have an issue with a company but there's really no channel to give feedback? Ugh, it's the worst! It leaves you feeling a bit anxious and upset.

We don't want our new and returning parents to feel that way. That's the quickest way towards attrition.

How are you asking for feedback this fall from your parents? Because we're dealing with COVID-19 here and...

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The Compound Effect: Making it Work for You & Your School

Sep 18, 2020

Hey there, 

I love books. In fact, I’m a bit obsessed.

My office is quite bare except for a pile (okay, maybe multiple piles!) of beloved books.

I read every day for 10-15 minutes in the morning and at night. Even though this doesn’t seem like much, it adds up.

That’s how I’ve been able - as a working mom with two young children - to read a ridiculous amount of business, leadership, marketing, productivity, teamwork, and parenting books every year.

My tiny...

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The Big Mistake Your School is Making NOW (that'll hurt you later!)

Sep 17, 2020

Hey there,

Deep breath. It's been a whirlwind school year (and it's only September!). 

What are you focused on now? With the school year up and running many of us are just getting back into our “new normal” routine. 

But as we deal with our ever-growing “to do” list, we often forget to pick our head up and think about the higher goals we set before the start of school. 

We’re missing the big picture. 

Without stepping outside of our routine...

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