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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

The Future of School MarCom Teams

Jan 27, 2020
 

Hey friend,

Well, I looked into my crystal ball today and saw the future.

Okay, well maybe I didn't *see* the future. But I did figure out what it might look like for MarCom offices.

Why is this important for you to know? Because as you're planning for the future, you'll want to start building the foundations for a successful, efficient and dynamic MarCom office.

The model of the future MarCom office is based on extremely productive and highly profitable entrepreneurial teams.

One of my...

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Accountability: The Secret to Reaching Your Marketing Goals

Jan 20, 2020
 

Hey friend, 

I'm super fired up about today's topic....accountability!!! Hooray!

Wait, you're not excited?

Well you should be!

Did you know that you're 65% more likely to complete a goal if you commit to someone?

And that you're 95% more likely if you have a specific accountability coach or partner? 

Did I capture your attention? If you're 95% more likely to hit your goal with accountability think of how much time you just saved yourself.

Think of the money you could be...

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4 Website Mistakes Small Schools Make

Jan 13, 2020
 

Hi there, 

This week I attended some conferences where all the buzz was around small schools refreshing and rebuilding their website.

Schools either had just finished the process, were in the thick of it or knew they needed to do it ASAP.

Listening to the conversations, I realized that some small schools were making big mistakes when it came to planning and building their website. 

And so I thought I'd share with you four mistakes that'll cost you $$ and time in the...

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3 Bad Habits to Kick in 2020!

Jan 06, 2020
 

Hey friend,

I'm excited to talk with you today about bad habits. Why? Because bad habits slow us down and keep us from reaching our goals. And I want you to reach your goals this year.

But bad habits are sooooo hard to spot sometimes. They kind of sneak up on us when we're not looking.

I found myself falling into some very bad habits over winter break. It wasn't until I felt very unproductive two weeks later that I realized a bad habit was slowing me down!! 

**gasp**

I aim to be...

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6 Tips to Work and Flow Better in 2020 (for Independent Schools Administrators and Marketers)

Dec 30, 2019
 

Hey, are you ready go up-level in 2020?

Then it's time to rethink your routine.

Imagine getting more done in less time.

Imagine feeling great about every day. ‍

You can make this happen!! 

Check out this video and learn the secret to a more productive and enjoyable new year. It's a game changer!!!

Let's make 2020 the best year yet

Aubrey

Founder, Easy School Marketing

P.S. Connect with me on LinkedIn - I'd love to hear about your favorite tips!

#privateschool ...

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The Facebook Ad Strategy to Increase Admissions Traffic & Enrollment (That Every Independent School Needs!)

Dec 27, 2019
 

A Step-by-Step Facebook Ads Strategy to Boost Independent School Foot Traffic!

I'm soooo excited to share this Facebook Ad strategy with you.

Are you looking to increase your school's enrollment funnel? Then this is for you!

It's an ad strategy that I don't see many schools doing and it's going to change how you roll with admissions (trust me!). 

Check out this video and learn how to reinvent your admissions tour strategy and optimize ads to reach more of your ideal customers (the...

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8 Tips to Boost Productivity and Save Time (perfect for Marketing & Development Directors and Private School Heads!)

Dec 19, 2019
 

Productivity = More Time, Better Results! 

How many of you wish you had more than 24 hours in a day? You're thinking, "I could get so much more done. I wouldn't have this huge to-do list and I'd actually get to relax on school breaks!." 

I hear you friend. I've felt the same way. I'm a little embarrassed to admit that my workday looked very different six years ago. I was always "busy" and felt overwhelmed. 

But I'm here to share with you how to turn that around and get the...

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6 Strategies to Boost your Creativity (and Independent School Marketing!) in 2020

Dec 17, 2019
 

Creativity + Innovation = Effective Independent School Marketing!

Think you don't need creativity? Friend, you're so wrong!

If you're a Head of School or Marketing Director (or any independent school employee!), you need creativity. Why? Creativity IS marketing. And marketing is vital to the survival of your school!

Without really CREATIVE marketing, you're not going to attract and retain the families you need to run a sustainable independent school.

Inside this video you'll learn 6...

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5 Tips for Engaging Independent School Families this Holiday Season (that'll help your marketing and retention efforts!)

Dec 12, 2019
 

The Holiday Season = High Engagement for Private School Families!

If you're like most people in independent schools, you're counting down the days until your winter holiday vacation (and a much deserved break!).

But wait!

This holiday season is the BEST time to create warm and fuzzy moments with your private school families and truly engage them in your mission and the life of the school.

I'll share some of my favorite tips for engaging families during the holiday season in this video.

...

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The Secrets to a Successful Private School Marketing Team (or any team!)

Nov 05, 2019
 

Searching for the recipe for a successful team? Look no further! In this video, I share the team philosophy that's resulted in success. It's how we get so much done with such small teams.

First, I ask every team to embrace this: "Perfectionism kills dreams. And Marketing." And along with this I ask them to stop striving for the A+. We're not getting graded anymore people!

Since these small teams have to produce massive amounts of work, they can't get hung up on perfectionism. Our...

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