Tips, tricks, and strategies that help small schools attract and retain families!
As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime!
Here we go...
1. Be clear about who you are serving, and what your niche is! (with some schools having additional interest from public school families, this is super critical!)
2. Be prepared for all possible outcomes—best-case scenario, worst-case...
I'm here today to define and discuss holistic and strategic marketing. I think there is a common misconception that marketing is all about websites, social media, email, etc. However, in the marketing world we are beginning to see marketing redefined as one holistic piece that is integral to all parts of a business.
When it comes to your school, that means that marketing is everywhere—in internal communications, in COVID-19 communications, in the copy on your...
As we're heading into the spring, I know you are probably dealing with admissions, interest from public school families, teacher stress, disgruntled families, and of course additional COVID-19 safety issues and distance learning.
There is A LOT going on right now, and some of that high-level marketing strategy has fallen off our plates.
Of course, I understand the craziness at the moment, but I'm going to urge you to focus your attention on marketing and pick...
Today I am here with my daughter to take a moment to show my appreciation for all the women leaders and administrators in small schools who I have seen do incredible work, especially during this difficult time!
You are such a joy to work with!
You have inspired me to discuss some of my favorite biographies and stories about female leadership, like The Girl Who Rode a Shark, and Goodnight Stories for Rebel Girls.
Stories like these have not only been educational...
Today we are talking about fundraising and marketing. While you might think these two efforts are separate, I want to encourage you to see just how tied together fundraising and marketing really are.
On Giving Tuesday earlier this week, we saw tremendous success with the schools we work with! They had active engagement, alumni reaching out, and record fundraising levels. However, I also saw fund requests from other schools and the key differences that really changed the...
I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts!
Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?
Probably, what you're seeing is smiling children standing next to each other, candids of unmasked teachers and school administrators. Yes, these are incredible, cute photos! However, a picture is worth a thousand words, and...
With Thanksgiving coming up next week, I'm going to take a moment to express how grateful I am for you, and for all my independent school family!
So of course I'm going to ask you that question—what are you grateful for? And I'm going to encourage you to think about the many people who are making a difference both in your life and in the lives of others.
Don't let your gratitude only be around this time of year either—do it every day! Each morning when I wake up I...
As the holidays are approaching and Spring 2021 is right around the corner, let's take a step back for a moment to do a 10-minute exercise that I promise will help you move forward right now and into the new year.
This is a practice that a lot of entrepreneurs and business owners do, but for some reason in schools, we don't do it.
So, let's start. It's as simple as imagining. Imagining a better day, a better month, a better year. How can things be different for you in...
This is extremely important right now. With COVID-19 numbers rising across the country, schools are anticipating program changes over the next few months. Whether you're in-person possibly changing to hybrid or to distance, or you're already hybrid and changing to distance, your schools need to have this on the forefront.
Even if changes don't end up happening, it's incredibly important to be continuously reminding parents, teachers, and staff of the possibility of...
With the holiday season quickly approaching, it's extremely important this winter more than ever to get creative with expressing gratitude to your families for sticking with you through an extremely difficult and unexpected year.
COVID-19 has wreaked havoc on your students' school experience, and through this, I know it has been difficult for your school to deliver what you wanted to deliver.
So, to show your thanks around the holidays this year, here...