Hey there,

As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeing a return on investment? 

This means not just calculating the hard numbers, but also considerin...

Hey there, 

I know I've been talking a lot about systematizing and workflow lately. That's because I can't stress enough how crucial they are to the acceleration of your schools' teams! 

Today I want to address an issue I'm seeing in independent schools, large or small, that frequently gets overlo...

Hello today! 

Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams? 🤔

Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward. 

Why collaboration, and why now? 

Now, more ...

Hey there, 

Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity. 

Here they are, in no particular order:

📱 Voxer — This app is what you get when you cross a walkie-talkie...

Hey there!

I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website. 

Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast 🌱 coming April 2...

Hello today!

Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!

1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. 

2. Y...

Hey there,

Today, as a part of our Community Builder series, I'm joined by MJ Zafis-Garcia and Sabrina Colaianni from St. Raphael School in Rockville, MD to chat about the ways that they build community in their school amidst COVID-19!

Sabrina summed it up nicely, "For us, community starts with id...

Hi there!

Today we're going to be talking about something that is key to your success: foundational marketing.

Now, what is foundational marketing?

Let me start by telling you what it's not:

• Shiny object syndrome
• Jumping on the next big marketing trend
• In-depth studies, Facebook & Google Ads
...

Hello today! 

I want to bring up the difference between healthy and toxic school competition.

I see this all the time! While it's important to monitor your competition, it's not a good idea to model the other school simply because you want to jump on a new trend, or adapt what looks like a flashy ...

Hi there!

Today I want to talk about the importance of collaboration between independent schools. 

Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even further!

N...

Today I'm joined by Andrea Bateman, Director of Marketing & Enrollment at St. Philip Lutheran School, to discuss how she builds community and family interaction at her school.

In the past year, we've seen a complete shift in community-building strategies in schools. With safety regulations, social ...

Hey there,

It's the COVID era of admissions, and what that means for small independent schools is that you're likely working on overdrive right now.

As always, schools are communicating with current parents, alumni parents, and prospective parents. However, during this increase in enrollment and i...