8 Game-Changing Apps & Tools For Your School Apr 06, 2021

Hey there, 

Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity. 

Here they are, in no particular order:

Voxer — This app is what you get when you ...

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WordPress Pros & Cons for Your School's Site [w/ Tara Claeys] Mar 23, 2021

Hey there!

I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website. 

Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast ...

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4 Mistakes Small School Marketing Teams Make Mar 22, 2021

Hello today!

Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!

1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. ...

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Community Building [w/MJ Zafis-Garcia & Sabrina Colaianni] Mar 16, 2021

Hey there,

Today, as a part of our Community Builder series, I'm joined by MJ Zafis-Garcia and Sabrina Colaianni from St. Raphael School in Rockville, MD to chat about the ways that they build community in their school amidst COVID-19!

Sabrina summed it up nicely, "For us,...

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The Key to Success 🔑 Foundational Marketing Mar 15, 2021

Hi there!

Today we're going to be talking about something that is key to your success: foundational marketing.

Now, what is foundational marketing?

Let me start by telling you what it's not:

  • Shiny object syndrome
  • Jumping on the next big marketing trend
  • In-depth studies,...
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3 Reasons Why Your School Should Stay in Its Lane Mar 09, 2021

Hello today! 

I want to bring up the difference between healthy and toxic school competition.

I see this all the time! While it's important to monitor your competition, it's not a good idea to model the other school simply because you want to jump on a new trend, or adapt what looks...

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Collaboration Over Competition 🤝 Mar 08, 2021

Hi there!

Today I want to talk about the importance of collaboration between independent schools. 

Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even...

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The Best COVID-Friendly School Event Idea [w/Andrea Bateman] Mar 02, 2021

Today I'm joined by Andrea Bateman, Director of Marketing & Enrollment at St. Philip Lutheran School, to discuss how she builds community and family interaction at her school.

In the past year, we've seen a complete shift in community-building strategies in schools. With safety regulations,...

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Is Your School Disappointing Families? Mar 01, 2021

Hey there,

It's the COVID era of admissions, and what that means for small independent schools is that you're likely working on overdrive right now.

As always, schools are communicating with current parents, alumni parents, and prospective parents. However, during this increase in enrollment and...

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Building Community [Interview w/Mia Johnstone from Ready Set Enroll] Feb 24, 2021

Today we are joined by Mia Johnstone from Ready Set Enroll to discuss how building genuine connections should be at the core of your school's endeavors. We answer the fundamental questions: How do we build these lasting relationships amidst COVID-19? How do we nurture...

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Why Your School Should Be a Digital Storyteller Feb 24, 2021

Hey there, 

Today we're discussing the key marketing principle of digital storytelling. You may think, does this apply to my school?

It absolutely does. Why? People make decisions based on emotion and back it up with logic. I can't stress this enough. What this means...

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4 Strategies to Uplevel Your School's Newsletter Feb 16, 2021

Hello today! 

I have a much-needed topic for you today: your school's newsletter!

Take a moment and ask yourself:

Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images...

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