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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

5 Mistakes That are Killing Your Enrollment & Retention Efforts!

Oct 19, 2020
 

Hi there! 

Spring 2021 is right around the corner, and NOW, more than ever, we need to be focused on enrollment and retention. 

So, today I have for you the top 5 mistakes that are killing all your efforts right now: 

1. You think you can do it ALL and are not outsourcing 

2. You are not focused on relationship building 

3. You're waiting around for what next year brings before you do any planning

4. You are not setting non-negotiable time aside for ...

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Buyer's Remorse in Independent Schools

Oct 16, 2020
 

Hi there, 

Today we are talking about buyer's remorse.

Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.

However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be thinking strategically and be aware of anything that can go wrong in regards to retention. 

So, what does buyer's remorse look like in schools?

It can start the moment the parents sign the...

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5 Steps To Rocking Your One-Person Small School Shop

Oct 16, 2020
 

Hello there, 

As small school professionals with limited personnel and resources, many of us are running our "one-person shops."

With a small team myself and A LOT of daily tasks to accomplish, I know what it's like, and have a few tips to get more done and to make that one-person shop even better. 

1. Focus on the important tasks that are pushing you forward the most 

2. Outsource tasks that you don't need to do yourself 

3. Put the less important tasks on hold or delete...

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5 Copywriting Mistakes Independent Schools Make That Hurt Communication & Connection

Oct 16, 2020
 

Hey there, 

Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school. 

Communication is extremely important, especially now during COVID-19, so let's dive in! 

Here's the cheat sheet for what you SHOULD be doing: 

1. Act like you are writing to one single person 

2. Use a CRM

3. Make it short, readable (and skimmable!), use bullet points

4. Use accessible, easy to read language

5. Understand what drives parents/what...

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Introducing Virtual "Power Hours" Monthly Meet-Ups for Small School Leaders!

Oct 15, 2020
 

Hello everyone, 

Today I'm calling all small school leaders to join our new, FREE Virtual "Power Hour" Monthly Meet-ups! 

What I'm seeing right now is a lack of professional development opportunities for small schools, who face many different issues from larger schools.

What we need NOW is a space to discuss the problems impacting small schools, a nationwide gathering to learn, share, and grow from one another. 

Who is in?! Join me and your fellow small schools beginning...

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The One Question Schools Forget to Ask Parents

Oct 15, 2020
 

Hi everyone, 

Today I have for you the one question we forget to ask parents, and this is especially important for new parents. 

For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you any negative thoughts. 

By reframing that question as "What is one thing we can do to improve?" you are opening the door to open communication and more feedback, right off the bat.

This is...

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How To Seed and Incentivize

Oct 13, 2020
 

Hi everyone! 

Today I'm talking about an important marketing strategy called seeding. 

Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time the product is offered, the client understands the value of the product. 

This might not be something we are thinking about in small schools. However, we can use seeding both for the...

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Beware of the Silent Ones

Oct 12, 2020
 

Hey there, 

Today I want to talk about why you need to beware of the "silent ones." 

Have you ever been so dissatisfied with a product that instead of leaving feedback on why you had a negative experience or how they could have done better, you just stopped using the product or service?

In schools, there are going to be both the parents who constantly are giving feedback, and there will be the "silent ones"—the parents who simply stop going to your school or do not re-enroll...

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How To Get More Done in a Day

Oct 11, 2020
 

Hey there, 

As school professionals and leaders, I know that you normally have A LOT on your plate. And with COVID-19, I know you have even more on your plate. 

So, I'm going to tell you the secret to getting more done in a day, even though you probably won't like the answer: 

Take some of those things off your plate! Whether it is putting some tasks on hold or delegating them to someone else, this is absolutely necessary in order to focus on the bigger issues,...

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Know Better, Do Better with Retention

Oct 10, 2020
 

Hello there, 

Remember that saying, "know better, do better?" As we learn more, we begin to understand that we are not always doing things in the best way, and are actually making things harder than they need to be. 

How can we make things easier for ourselves? How can we do better? 

As a small school, when it comes to retention, we often compare ourselves to other schools or aim for an unrealistic goal.

For example, let's say your retention is 75%, and the national average is...

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