Today I'm thrilled to be joined by Joe Monzo, founder of Monzo Media Productions. As a product of independent schools himself, Joe is passionate about working with independent schools and showcasing schools' stories through video.
Joe answers all your video-related questions, including how...
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Today I'm thrilled to be joined by Jamie Giblett of Digistorm, a software company that specializes in the K-12 education industry, to chat about current trends in technology and how school apps & platforms can build stronger school communities.
As we transition...
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As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:
Are we seeing a return on investment?
This means not just calculating the hard...
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I know I've been talking a lot about systematizing and workflow lately. That's because I can't stress enough how crucial they are to the acceleration of your schools' teams!
Today I want to address an issue I'm seeing in independent schools, large or small, that...
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Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams?
Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward.
Why collaboration, and why...
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Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity.
Here they are, in no particular order:
Voxer — This app is what you get when you ...
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I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website.
Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast ...
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Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!
1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. ...
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Today, as a part of our Community Builder series, I'm joined by MJ Zafis-Garcia and Sabrina Colaianni from St. Raphael School in Rockville, MD to chat about the ways that they build community in their school amidst COVID-19!
Sabrina summed it up nicely, "For us,...
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Today we're going to be talking about something that is key to your success: foundational marketing.
Now, what is foundational marketing?
Let me start by telling you what it's not:
- Shiny object syndrome
- Jumping on the next big marketing trend
- In-depth studies,...
Hello today!
I want to bring up the difference between healthy and toxic school competition.
I see this all the time! While it's important to monitor your competition, it's not a good idea to model the other school simply because you want to jump on a new trend, or adapt what looks...
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Today I want to talk about the importance of collaboration between independent schools.
Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even...
