3 Ways to Convert Summer Campers to Enrolled Students at Your Private School 🏕 Apr 22, 2022

 Hi there,

 Your summer camp is a terrific way to funnel in new students, especially if you have aligned your camp with your school offerings  For example, if your school values nature, college prep, socioemotional development, etc. It's critical you structure...

Continue Reading...
 
5 Ways to Integrate & Connect New Families at Your Private School Now Apr 16, 2022

 Hi there,

Let's talk about those new families that want to know about your school. How can we make them feel connected and integrate them into your community?  

I’ll tell you how…

1.) Invite them to your year-end celebration 

So if it's Spring and you have...

Continue Reading...
 
The Do's & Don'ts of Summer Community Building Events Apr 16, 2022

Hi there,

 During this time of year, I hope you're taking advantage of this summer and are scheduling those community-building events  Why?

The data we've collected reveals that people are feeling disconnected. No big surprise there, given the pandemic. So I advise...

Continue Reading...
 
4 Reasons to Switch to a 2 Month Annual Fund Season 💸 Apr 07, 2022

Hi there,

I'm asking you to switch to a 2 Month Annual Fund Season - you might think, "Aubrey, are you crazy?" My answer is no, I have the data to back it up, my friend

Today I'm sharing with you 4 reasons why this switch will be one of the best decisions you've made for your school! Let's...

Continue Reading...
 
Are You Living Out Your School's Core Values? Apr 07, 2022

Hi there,

Right now, I'd advise you to grab a pen and paper and write up your school's core values Examples of this would be: integrity, respect, knowing every child, community, curiosity, responsibility - everyone has different core values and they're all defined differently.

At Easy...

Continue Reading...
 
4 Ways to Use Faculty In-Service to Further Marketing Development Initiatives Apr 04, 2022

Hi there,

Either at the end or beginning of the school year, schools have what they call faculty in service. During this time, there are all kinds of exciting meetings happening and it's also one of the biggest opportunities that we as marketing development professionals have to make an impact...

Continue Reading...
 
3 Reasons to Lead a Half Day Planning Session for Your Team Apr 02, 2022

Hi there,

Right now is the optimal time for you to lead a Half Day Planning Session with your team Summer is almost here - the school year is just about over and it's time to start thinking about what worked, what didn't, key challenges your team needs to tackle and ways to improve things for...

Continue Reading...
 
Strategic Connection During Fundraising & Auction Season Mar 26, 2022

Hi there,

During this time of year, there's a lot that's unfolding - fundraising, annual funds, admissions events, open houses, and everything in between. We often forget that when we're planning out these seasons, we also have to plan out strategic connections

Because of the chaos of invites,...

Continue Reading...
 
The Changing Role of Parent Volunteers Mar 26, 2022

Hi there,

 I'm seeing schools everywhere getting ready to once again bring in parent volunteers! Knowing how much our schools need support, this is an exciting development However, the role of parents volunteers has shifted drastically - parents are extremely busy. 

So when we finally...

Continue Reading...
 
Rebuilding Your School Community for Both New and Current Parents Mar 18, 2022

 Hi there,

In receiving our end-of-year surveys, there is a clear reoccurring theme...Families want community. Not just new families, but everyone

The last couple of years have been hard on our communities, and because of this, we haven't been able to fully return to a place where we...

Continue Reading...
 
One Question You Should Add to Your New Parent Surveys Mar 11, 2022

Hi there,

There is one question you need to add to your new parents’ surveys!

At ESM, we work with a lot of clients on developing surveys that are tailored especially to their community and one of the many surveys we offer is for new parents. We send this new parent survey out during...

Continue Reading...
 
How to Market Your School's Actual Cost vs Tuition Feb 26, 2022

Hi there,

This topic was brought up at our latest Small School Leaders meetup, where essentially, some schools are being fully transparent about the true cost of education during the enrollment process.

So basically they're saying, "Here's how much it costs to educate your child, and here's our...

Continue Reading...