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Marketing Made Easy

Tips, tricks and strategies that help small schools attract and retain families!

5 Ways to Express Gratitude Around the Holidays 🎁 🎄

Nov 11, 2020
 

Hello today! 

With the holiday season quickly approaching, it's extremely important this winter more than ever to get creative with expressing gratitude to your families for sticking with you through an extremely difficult and unexpected year. 

COVID-19 has wreaked havoc on your students' school experience, and through this, I know it has been difficult for your school to deliver what you wanted to deliver. 

So, to show your thanks around the holidays this year, here...

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3 Admissions Strategies That Work!

Nov 10, 2020
 

Hello there, 

  • Are you in the midst of admissions and enrollment right now? 
  • Are you trying to get more families in your school? 
  • Are you figuring out how to hold open houses and other events virtually and in-person? 

If you're asking these questions right now, you've come to the right place.

After another successful Small School Leaders "Power Hour" Meet-up last week, where we discussed admissions events and strategies, I put together a list of the top 3 Admissions...

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5 Ways to Avoid Burnout This School Year

Oct 23, 2020
 

Hello today!

This is something we ALL need right now. I'm seeing this on a huge level, for heads of schools, teachers, and administrators. 

So, what I have for you today are 5 ways to avoid burnout this school year. And if you're already burnt out, then hopefully you can still you these to re-energize. 

1. Give yourself white space every morning (where you don't think about anything work-related!) 

2. Limit mindless tasks (such as scrolling through social media!)

3. Take care...

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5 Mistakes That are Killing Your Enrollment & Retention Efforts!

Oct 19, 2020
 

Hi there! 

Spring 2021 is right around the corner, and NOW, more than ever, we need to be focused on enrollment and retention. 

So, today I have for you the top 5 mistakes that are killing all your efforts right now: 

1. You think you can do it ALL and are not outsourcing 

2. You are not focused on relationship building 

3. You're waiting around for what next year brings before you do any planning

4. You are not setting non-negotiable time aside for ...

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Buyer's Remorse in Independent Schools

Oct 16, 2020
 

Hi there, 

Today we are talking about buyer's remorse.

Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.

However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be thinking strategically and be aware of anything that can go wrong in regards to retention. 

So, what does buyer's remorse look like in schools?

It can start the moment the parents sign the...

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5 Steps To Rocking Your One-Person Small School Shop

Oct 16, 2020
 

Hello there, 

As small school professionals with limited personnel and resources, many of us are running our "one-person shops."

With a small team myself and A LOT of daily tasks to accomplish, I know what it's like, and have a few tips to get more done and to make that one-person shop even better. 

1. Focus on the important tasks that are pushing you forward the most 

2. Outsource tasks that you don't need to do yourself 

3. Put the less important tasks on hold or delete...

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5 Copywriting Mistakes Independent Schools Make That Hurt Communication & Connection

Oct 16, 2020
 

Hey there, 

Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school. 

Communication is extremely important, especially now during COVID-19, so let's dive in! 

Here's the cheat sheet for what you SHOULD be doing: 

1. Act like you are writing to one single person 

2. Use a CRM

3. Make it short, readable (and skimmable!), use bullet points

4. Use accessible, easy to read language

5. Understand what drives parents/what...

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Introducing Virtual "Power Hours" Monthly Meet-Ups for Small School Leaders!

Oct 15, 2020
 

Hello everyone, 

Today I'm calling all small school leaders to join our new, FREE Virtual "Power Hour" Monthly Meet-ups! 

What I'm seeing right now is a lack of professional development opportunities for small schools, who face many different issues from larger schools.

What we need NOW is a space to discuss the problems impacting small schools, a nationwide gathering to learn, share, and grow from one another. 

Who is in?! Join me and your fellow small schools beginning...

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The One Question Schools Forget to Ask Parents

Oct 15, 2020
 

Hi everyone, 

Today I have for you the one question we forget to ask parents, and this is especially important for new parents. 

For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you any negative thoughts. 

By reframing that question as "What is one thing we can do to improve?" you are opening the door to open communication and more feedback, right off the bat.

This is...

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How To Seed and Incentivize

Oct 13, 2020
 

Hi everyone! 

Today I'm talking about an important marketing strategy called seeding. 

Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time the product is offered, the client understands the value of the product. 

This might not be something we are thinking about in small schools. However, we can use seeding both for the...

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