Hi there,
Your summer camp is a terrific way to funnel in new students, especially if you have aligned your camp with your school offerings For example, if your school values nature, college prep, socioemotional development, etc. It's critical you structure...
Hi there,
Let's talk about those new families that want to know about your school. How can we make them feel connected and integrate them into your community?
I’ll tell you how…
1.) Invite them to your year-end celebration
So if it's Spring and you have...
Hi there,
During this time of year, I hope you're taking advantage of this summer and are scheduling those community-building events Why?
The data we've collected reveals that people are feeling disconnected. No big surprise there, given the pandemic. So I advise...
Hi there,
I'm asking you to switch to a 2 Month Annual Fund Season - you might think, "Aubrey, are you crazy?" My answer is no, I have the data to back it up, my friend
Today I'm sharing with you 4 reasons why this switch will be one of the best decisions you've made for your school! Let's...
Hi there,
Right now, I'd advise you to grab a pen and paper and write up your school's core values Examples of this would be: integrity, respect, knowing every child, community, curiosity, responsibility - everyone has different core values and they're all defined differently.
At Easy...
Hi there,
Either at the end or beginning of the school year, schools have what they call faculty in service. During this time, there are all kinds of exciting meetings happening and it's also one of the biggest opportunities that we as marketing development professionals have to make an impact...
Hi there,
Right now is the optimal time for you to lead a Half Day Planning Session with your team Summer is almost here - the school year is just about over and it's time to start thinking about what worked, what didn't, key challenges your team needs to tackle and ways to improve things for...
Hi there,
During this time of year, there's a lot that's unfolding - fundraising, annual funds, admissions events, open houses, and everything in between. We often forget that when we're planning out these seasons, we also have to plan out strategic connections
Because of the chaos of invites,...
Hi there,
I'm seeing schools everywhere getting ready to once again bring in parent volunteers! Knowing how much our schools need support, this is an exciting development However, the role of parents volunteers has shifted drastically - parents are extremely busy.
So when we finally...
Hi there,
In receiving our end-of-year surveys, there is a clear reoccurring theme...Families want community. Not just new families, but everyone
The last couple of years have been hard on our communities, and because of this, we haven't been able to fully return to a place where we...
Hi there,
There is one question you need to add to your new parents’ surveys!
At ESM, we work with a lot of clients on developing surveys that are tailored especially to their community and one of the many surveys we offer is for new parents. We send this new parent survey out during...
Hi there,
This topic was brought up at our latest Small School Leaders meetup, where essentially, some schools are being fully transparent about the true cost of education during the enrollment process.
So basically they're saying, "Here's how much it costs to educate your child, and here's our...
