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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

Parent Coronavirus Communications: What Small Schools are Forgetting!

Apr 04, 2020
 

Dear friend, 

Here's some tips for what you need to remember when creating communications for parents. 

What I'm seeing a lot of schools do is focus on the academic support or distanced learning programs that students need. So many schools are having to create these from scratch and the amount of energy required to implement them is huge. 

But along the way, we've forgotten some major things about communications: they have to serve our families where they are TODAY, in...

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5 Tips to Prepare Faculty & Staff for Coronavirus School Closure & Distance Learning

Mar 24, 2020
 

Hey friend, 

As we enter into another week of the health crisis and economic uncertainty, many more schools are closing and embarking on distance learning. 

Whether your school is currently closed or preparing to in the near future, these 5 tips will help you support your faculty and staff with your transition and mastery of distance learning. 

Let's chat about how to set up your faculty and staff up for success during school closures. 

1. Test Your Systems

...
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5 Ways to Support Small Independent Schools During the Health and Financial Crisis

Mar 18, 2020
 

Hey friend, 

Does your child attend an independent school? Or perhaps there's one in your neighborhood?

Then you've seen the tremendous value they provide children. These nonprofits serve students and families and are driven by their unique missions. They're an important part of our community.

Yet, independent schools, just like small businesses and nonprofits, have been impacted by the health and financial crisis.

Schools are closing. Those without distance learning plans...

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Tips for Working from Home with Children During the Coronavirus Crisis

Mar 17, 2020
 

Hey friend, 

My heart is with you right now...so much is happening so fast. We've got a health crisis and an economic challenge. 

Schools are closed but work keeps going. How do working parents stay productive and try and teach their children? 

I'm here to help. As a small business owner, I'm in this with you.

While I'm filming this video, I have two young children downstairs (who could at any minute pop in and video-bomb this whole thing!). 

I'm juggling the...

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4 Areas Small Schools Waste Marketing Money

Mar 14, 2020
 

Hey friend, 

I'm excited to chat with you today about four areas small schools waste money. 

Why is this important? Because small schools have limited resources, especially time and money! And I don't want you to waste those precious dollars and staff time.

So, let's get started. 

1. Outsourcing Ads (before you know how to do them)

Look, I get that Facebook Ads Manager is not the most user-friendly tool. It's clunky and complicated. Most schools take one look at it and shove it...

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How to Lose a Customer (or School Family!)

Feb 24, 2020
 

 Hi friend, 

I'm really excited to chat with you today about how to lose a customer. You might be thinking, "What? How does that relate to school marketing?"

And my answer is...everything is marketing! Losing a customer (or family) means that somewhere along the line you forgot some key components to keeping a customer. And that's why you lost them. 

In this video, I share an experience I had with a fitness studio (that I absolutely adored). I referred customers their way,...

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4 Reasons School Leaders Invest in Coaches

Feb 17, 2020
 

Hey friend, 

So often I'll be at a conference or party and someone will hear what I do. They'll ask, "why do school leaders invest in a coach?" 

What a great question!!!

And so I tell them the top four reasons school leaders hire coaches:

1. Accountability

In an ideal world we'd all be self-motivated to hold ourselves accountable to our goals and the tasks we said we'd do.

But with the busy schedules of school administrators, accountability is often the first thing that goes...

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How to Successfully Delegate Tasks to Your Team

Feb 10, 2020
 

 Hey there, 

Today I'm super excited to discuss a topic that every independent school leader needs to know: Delegation!

Why is this important?

Because as school leaders, we're usually incredibly driven and used to doing things "our" way.

But we're also swamped and never seem to have time for the important high-level strategy tasks that we are vital to our schools. 

Yet when we delegate (or think we've delegated) something to a team member, we're often doing it all wrong.

Then...

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Hit Your Marketing Goals with this Strategy

Feb 03, 2020
 

Hey there, 

I'm really excited to share this tip that my mentor shared with me. I'd like to say it's a super-secret strategy that you've never heard of it before. 

But that would be a wee bit of a lie.  

However, it's a strategy that most marketers, heads of school, and administrative team members are totally not doing. And it's hurting their chances of reaching their goals (and helping their schools!). 

What is it?

Well it's based on 90-day goals. Here's the steps:

...

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Curiosity: The Secret Sauce of Successful School Marketing Teams

Jan 27, 2020
 

Hey there, 

My friends think I'm a little bit odd. I'm constantly analyzing marketing tactics - good and bad - and asking questions.

It could be the way the new fitness studio reached out to me following a class (great customer service!) or when I had to spend 30 minutes on the phone trying to return a faulty product (sooo not great customer service!).

Or when a company launches something and I can tell they missed the mark. 

These are all lessons in marketing. And they all deserve...

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