Hey there,
Today I have a few quick suggestions to more effectively use photos & videos for social media in your school.
1. Always record videos horizontally, so that you have more room to crop later and use them across platforms
2. Build systems for storing & organizing...
Hey there,
Are you thinking high-level strategy?
Do you have the right messaging?
Are you focused on what's going to get you returns in 2021?
Does your website need an update?
We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program...
Hello today!
Are you a small school admission director, marketing director, or head of school?
If so, stick around, because I'm here to announce our Small School Leaders Program for 2021!
We created this program last year out of a need for professional development for small schools. ...
Hey there,
Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)
Here it is:
What do they want, and how can I serve...
Hi there,
Just a quick note for all heads of schools and marketing directors: progress over perfection!
Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources...
Hello there,
Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year.
I want to focus on return on investment, as it's a key part of deciding your budget.
So, look at each area of your budget and ask yourself this—Is...
Hello there!
We're here at the beginning of 2021 and we're seeing a lot of interesting things in independent schools. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay.
Regardless of where you're at, you want to...
Hi there,
Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school.
What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in...
Hey there,
Welcome to PLAN-uary!
Yep, we've made it to 2021 and it's already time to set your new's years resolutions and start planning ahead for the year to come.
What better way to do that than talking about my favorite planners?
So, we have the Full Focus Planner and the Panda...
Hey there,
As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime!
Here we go...
1. Be clear about who you are serving, and what your...
Hello today!
I'm here today to define and discuss holistic and strategic marketing. I think there is a common misconception that marketing is all about websites, social media, email, etc. However, in the marketing world we are beginning to see marketing redefined as one holistic piece that...
Hello there,
As we're heading into the spring, I know you are probably dealing with admissions, interest from public school families, teacher stress, disgruntled families, and of course additional COVID-19 safety issues and distance learning.
There is A LOT going on right now, and some of...
