The Compound Effect: Making it Work for You & Your School Sep 18, 2020

Hey there, 

I love books. In fact, I’m a bit obsessed.

My office is quite bare except for a pile (okay, maybe multiple piles!) of beloved books.

I read every day for 10-15 minutes in the morning and at night. Even though this doesn’t seem like much, it adds up.

That’s...

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The Big Mistake Your School is Making NOW (that'll hurt you later!) Sep 17, 2020

Hey there,

Deep breath. It's been a whirlwind school year (and it's only September!). 

What are you focused on now? With the school year up and running many of us are just getting back into our “new normal” routine. 

But as we deal with our ever-growing “to do”...

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Why Urgency Drives Admissions Action Sep 11, 2020

Hey there, 

I'm talking about admissions today. You might think, "oh, I don't need to worry about that now." But here's the thing...creating and refining your admissions and enrollment plan now is critical to you have a successful spring.

As you're putting together your enrollment plan,...

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What should you do with your school's wait pool (waitlist)? Sep 09, 2020

Hey there, 

Let's talk admissions, enrollment and...wait pools!

Due to the unusual situation with public schools and COVID-19, many private schools are seeing an influx in admissions inquiries.

But not all these schools have room for the applicants. And so they end up on a...

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A Time for Gratitude: Sending Thanks to Private & Public School Teachers & Administrators Sep 08, 2020

Hey there,

As we all head back to school (in various forms!), this has been on my mind. Let’s talk about gratitude.

I don’t believe that there’s one public or private school teacher and administrator that has not experienced sleepless nights over the past few months. 

The...

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The Joy of Missing Out: A Book for Busy Moms (Perfect for women Independent School Leaders!) Sep 04, 2020

Hey there, 

My children are ages 5 and 8. And as a busy mom and business owner, I have to admit that I sometimes drop the ball in the parenting department #momguilt.

I’m committed to being a better parent. I’m delving deep into the world of parenting books and courses.

And...

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Social Proof: Why Prospective Families Don't Choose You Sep 04, 2020

Hey there, 

Recently, I did about 30 Online Brand Visibility Assessments for schools in the area and also for some of my clients.

What did I find? Around 95% of the schools I reviewed were not paying attention to the different review sites and not responding to negative and positive...

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Why Your School Needs to "Hug Your Haters!" Sep 02, 2020

Hey there, 

How many of you receive negative online reviews? I’m guessing almost every school has had them.

But what do you do about them? I recently completed about 30 Online Brand Visibility Assessments for schools and about 97% of the schools did not respond to any reviews,...

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Books for Independent School Leaders: The Ideal Team Player Aug 27, 2020

Hey there, 

How are you doing? I hope well and ready to rock this school year. 

I'm excited to share with you some of the books I love. I  know these books are perfect for independent school leaders. 

Do you ever walk into a school and go, “Wow! this team really works...

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Retention Now = Successful Spring Enrollment Aug 26, 2020

Hey there, 

How likely are you to keep your current families after this year? How can you set yourself up for successful spring enrollment?

These are important issues now more than ever, especially as independent schools enroll more students from the public school sector. And if your spring...

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Now is your time! Students + Revenue = Help for small schools this Fall Jul 17, 2020

Hey there, 

This is so worth watching. Especially if you're in need of revenue or wondering how you're going to make it another year. 

I'm writing this in the midst of a very unique time for Independent Schools. Many public schools are announcing their Fall 2020 plans. And those plans...

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A Message to my Teachers (yep, it's got me teary-eyed) Jul 17, 2020

Hi there,

I'm so excited to be here with you today.

As you probably know, I've been in the independent school world for about 15 years. And I've loved every minute of working in and with independent schools.

But what you probably don't know is that I come from a long line of school educators.

And...

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