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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

Know Better, Do Better with Retention

Oct 10, 2020

Hello there, 

Remember that saying, "know better, do better?" As we learn more, we begin to understand that we are not always doing things in the best way, and are actually making things harder than they need to be. 

How can we make things easier for ourselves? How can we do better? 

As a small school, when it comes to retention, we often compare ourselves to other schools or aim for an unrealistic goal.

For example, let's say your retention is 75%, and the national average is...

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How To Get Faculty on Board With Retention

Oct 09, 2020

Hey there, 

Today I'm here to give you one simple tip on how to get faculty and staff on board with retention. 

Here's what I'm seeing at small schools—when the topic of retention comes up, everyone avoids responsibility. 

Instead, if we reframe retention as "relationship building," it becomes a much more palatable conversation. 

If you are interested in more fun strategies to make your life easier for Spring 2021, please check out our FREE on-demand trainings HERE....

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How Optimism Hurts Your Private School's Enrollment

Sep 20, 2020

Hi there, 

I'm really excited to chat with you about this topic. 

Are you waiting for things to get back to normal?

Do you think that you'll easily keep your public school families?

Are you feeling burnt out and just looking forward to fall 2021?

If this is you, then you're going to want to watch to this video. 

Why? Because it's a common thing I'm seeing right now. We're all overworked and looking at these huge to-do lists. And we're just thinking it's too much. And...

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Why Feedback Matters NOW (hint: it's all about retention)

Sep 19, 2020

Hi there,

Let’s talk about retention.

Think about this...a huge part of retention is feedback. Do you ever feel frustrated when you have an issue with a company but there's really no channel to give feedback? Ugh, it's the worst! It leaves you feeling a bit anxious and upset.

We don't want our new and returning parents to feel that way. That's the quickest way towards attrition.

How are you asking for feedback this fall from your parents? Because we're dealing with COVID-19 here and...

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The Compound Effect: Making it Work for You & Your School

Sep 18, 2020

Hey there, 

I love books. In fact, I’m a bit obsessed.

My office is quite bare except for a pile (okay, maybe multiple piles!) of beloved books.

I read every day for 10-15 minutes in the morning and at night. Even though this doesn’t seem like much, it adds up.

That’s how I’ve been able - as a working mom with two young children - to read a ridiculous amount of business, leadership, marketing, productivity, teamwork, and parenting books every year.

My tiny...

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The Big Mistake Your School is Making NOW (that'll hurt you later!)

Sep 17, 2020

Hey there,

Deep breath. It's been a whirlwind school year (and it's only September!). 

What are you focused on now? With the school year up and running many of us are just getting back into our “new normal” routine. 

But as we deal with our ever-growing “to do” list, we often forget to pick our head up and think about the higher goals we set before the start of school. 

We’re missing the big picture. 

Without stepping outside of our routine...

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Why Urgency Drives Admissions Action

Sep 11, 2020

Hey there, 

I'm talking about admissions today. You might think, "oh, I don't need to worry about that now." But here's the thing...creating and refining your admissions and enrollment plan now is critical to you have a successful spring.

As you're putting together your enrollment plan, here's a big question to consider.

How many of you put urgency that compels prospective families to action? 

Think about this. When you're not presenting families with an option that requires urgency...

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What should you do with your school's wait pool (waitlist)?

Sep 09, 2020

Hey there, 

Let's talk admissions, enrollment and...wait pools!

Due to the unusual situation with public schools and COVID-19, many private schools are seeing an influx in admissions inquiries.

But not all these schools have room for the applicants. And so they end up on a waitlist (or wait pool). 

But what are you doing with this wait pool? How are you engaging with them?

We have their email and contact information. This is a tremendous opportunity to make sure that...

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A Time for Gratitude: Sending Thanks to Private & Public School Teachers & Administrators

Sep 08, 2020

Hey there,

As we all head back to school (in various forms!), this has been on my mind. Let’s talk about gratitude.

I don’t believe that there’s one public or private school teacher and administrator that has not experienced sleepless nights over the past few months. 

The nail-biting decisions and the weight of what you must execute while also dealing with the enormity of this situation has been tremendously awesome and terrifying. 

And so I commend you for going...

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The Joy of Missing Out: A Book for Busy Moms (Perfect for women Independent School Leaders!)

Sep 04, 2020

Hey there, 

My children are ages 5 and 8. And as a busy mom and business owner, I have to admit that I sometimes drop the ball in the parenting department #momguilt.

I’m committed to being a better parent. I’m delving deep into the world of parenting books and courses.

And while listening to a podcast recently, I came across Tanya Dalton, CEO and mompreneur. Her actionable no-nonsense view on how to enjoy more of the things you love and be a more present mom really appealed...

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