School to Parent Communication Challenge: How to Get Parents the Information They Need To Know Mar 18, 2023

Parents: “I’m getting too many emails” “I can’t find anything” 

School: “We've sent them these dates or this information multiple times — they should know/show up/have signed up”

Sound Familiar? Today we're going to talk about...

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How to Shoot Inexpensive and Useful Videos in Small Schools Mar 04, 2023

In one of our recent Small School Solutions trainings we went through best practices for low-budget in-house videos, what to shoot and when, and also tools that can support these efforts.

In this blog, we are hitting a few of the key points from that training, and the first one is...

...

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Project Management Software and Small Schools Feb 25, 2023

 

Natasha Soderberg, Associate Head at Butler Montessori, is very familiar with the ups and downs of small schools, as she's been in many different roles within Butler Montessori and will be starting as Head of School in July of 2023. Butler Montessori is located in Darnestown, Maryland,...

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How to Get Teachers On Board with your Marketing, Retention and Development Efforts Feb 18, 2023

Do you often wonder how to get teachers to help out with marketing, retention, and development efforts?  As more and more responsibilities are being added to teachers' plates AND marketing/development/admissions efforts continue to evolve and need additional support, we need strategies to...

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Marketing Minute: Must Send Emails Dec 17, 2022

We're going to talk about the one email that you need to send every month to your community. And when I'm talking community, I'm talking about your admissions list, your summer camp list, your parents, your grandparents, and your donors. Everyone, okay.

And the goal of this one email is to...

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Marketing Minute: Increasing Attendance at Admissions Tours and Events Dec 10, 2022

Admissions tours...you've scheduled them, prepared for them, sent a follow-up email...and then no one shows up. Frustrating right?

We're going to talk about two Admissions tips that will really help decrease no-shows at your tours and admissions events. Recently we were talking about...

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Marketing Minute: Admissions Events, ROI and Conversions Nov 12, 2022

We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on...

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The 3 Year Cycle in Marketing Development and Admissions Nov 12, 2022

So we're going to talk about the three-year cycle. Why is this important? Well, let me explain how this works.

When you are planning to launch a project or make significant changes, maybe you’re going to launch a new event, get rid of an event, or trying to reorganize things in a department...

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How to be Successful Delegating, Deleting, & Finding YOUR Zone of Genius Nov 05, 2022

I'm excited you're here with me today because we're going to talk about how to be successful in your role, particularly with delegating, deletion, and outsourcing. So a lot of times when schools come to me, they're very, very, very overwhelmed.

You all have very busy jobs. You're wearing many...

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The Challenge of Silos Oct 30, 2022

Today we're going to talk about silos. I always think of silos on a farm filled with corn. And I suppose that it’s the way each one contains only one product, and keeps it insulated from the weather on the farm is where the term came from. And if you think about it, schools tend to have a...

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Surprise and Delight = Reciprocity Oct 29, 2022

I'm going to talk to you today about a really cool concept called Surprise & Delight. You might already be doing this and not even know it's a thing, but I'm going to tell you about it. 

Surprise & Delight is where you do something unexpected for someone, and it's usually somewhat...

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Marketing Minute: Relationship Building Oct 22, 2022

Today I'm going to talk with you about relationship building.  

Now, relationship building is key to so many efforts.

Development

Marketing

  Retention.

It is so important. 

And there are many ways that you can relationship build.

You can have conversations.

You can attend...

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