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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

3 Reasons to Lead a Half Day Planning Session for Your Team

Apr 02, 2022
 

Hi there,

Right now is the optimal time for you to lead a Half Day Planning Session with your team Summer is almost here - the school year is just about over and it's time to start thinking about what worked, what didn't, key challenges your team needs to tackle and ways to improve things for the next year. 

But why is a half-day planning session so important? Today I'll share with you my top 3 reasons why...

1.)  You eliminate the distractions Working in schools, there's...

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Strategic Connection During Fundraising & Auction Season

Mar 26, 2022
 

Hi there,

During this time of year, there's a lot that's unfolding - fundraising, annual funds, admissions events, open houses, and everything in between. We often forget that when we're planning out these seasons, we also have to plan out strategic connections

Because of the chaos of invites, donations, etc. we forget that certain constituents aren't involved in the day to day of your community and may not be seeing the value of what's happening at your school

Before hitting the gas,...

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The Changing Role of Parent Volunteers

Mar 26, 2022
 

Hi there,

 I'm seeing schools everywhere getting ready to once again bring in parent volunteers! Knowing how much our schools need support, this is an exciting development However, the role of parents volunteers has shifted drastically - parents are extremely busy. 

So when we finally welcome parents into our school doors, there are a couple of things I'd advise you to keep in mind to make the experience fulfilling and functional for all!

1.) Align the interests of the parent...

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Rebuilding Your School Community for Both New and Current Parents

Mar 18, 2022
 

 Hi there,

In receiving our end-of-year surveys, there is a clear reoccurring theme...Families want community. Not just new families, but everyone

The last couple of years have been hard on our communities, and because of this, we haven't been able to fully return to a place where we can invest in building solid connections over the year within our schools

So there are a couple of things I implore your to start thinking about as we set goals toward community building for...

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One Question You Should Add to Your New Parent Surveys

Mar 12, 2022
 

Hi there,

There is one question you need to add to your new parents’ surveys!

At ESM, we work with a lot of clients on developing surveys that are tailored especially to their community and one of the many surveys we offer is for new parents. We send this new parent survey out during re-enrollment season, and ever since we added this one question, we've been seeing some very insightful feedback!

The question is simple, and is usually reframed based on the needs of each...

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How to Market Your School's Actual Cost vs Tuition

Feb 26, 2022
 

Hi there,

This topic was brought up at our latest Small School Leaders meetup, where essentially, some schools are being fully transparent about the true cost of education during the enrollment process.

So basically they're saying, "Here's how much it costs to educate your child, and here's our tuition." What this does is it puts that tuition cost into perspective  

Some of these schools are giving the option to current parents to pay the actual cost or just tuition. I thought this was...

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3 Alumni Marketing & Incentive Strategies

Feb 26, 2022
 

Hi there,

Your alumni are incredibly valuable and keeping them involved is a major benefit to your school, but how do you incentive such a thing?

One of the members of Small School Leaders brought up at our latest meetup that they noticed there were all these alumni from their school living local to the area, and strangely weren't sending their kids to their school

1. In response, another member shared that at their school they have something called a "legacy grant." ...

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You Took a Gamble on an Applicant: Now What? 🤔

Feb 26, 2022
 

Hi there,

So you took a gamble on an applicant, now what? Perhaps last year you needed more students so you took the risk and admitted families that you thought would be a good fit, but weren't 100% positive.

A year later these families leave, maybe spreading negative feedback about the school and unnecessary drama ensues. 

  1.   The first question to ask is, "How many of these families are leaving and why?" Maybe you didn't screen them. Maybe they weren't the right fit. Maybe you...
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The Difference Between Grants vs Discounts 💸

Feb 26, 2022
 

 Hi there,

Words are incredibly powerful! One of our Small School Leaders brought up this very interesting topic, sharing how they're changing their terminology around "discounts" to align more with their mission and create a more positive experience for people engaging with the discounts.

Instead of using the word "discount", they said "grant" which reframed discounts offered by the school in an entirely different light

The word "discount" can have some negative...

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3 Tips for Using Social Proof During the Admissions Season

Feb 26, 2022
 

Hi there,

Social proof can build that know and trust factor because people want to know the experience of others who have already experienced the school.

1. Every admissions email should include tested quotes and testimonials from parents, students, alumni, etc. Bonus if you've tailored those to meet the needs of the level that they're applying to. Even your signature block is a great place to include a testimonial - built-in social proof!

2. Showcase social proof on your admissions...

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