As leaders in independent schools, our role extends beyond day-to-day operations; we are visionaries tasked with predicting trends and identifying opportunities. The lessons learned during the Covid-19 pandemic underscore the importance of diversifying revenue sources and exploring ways to serve...
As the landscape of education continues to evolve, one thing remains constant: the paramount importance of retention in shaping a school's future. Even if your institution boasts full enrollment and a waitlist, having a robust retention plan is not just advisable; it's imperative. A...
In a recent gathering of Small School Leaders, one of the most discussed and compelling topics revolved around the concept of inviting professionals back onto school campuses. With the advent of the Covid-19 pandemic, many educational institutions were compelled to halt such initiatives....
In the dynamic world of independent schools, Giving Days have emerged as powerful catalysts for enthusiasm, participation, and fostering a culture of philanthropy within the school community. #GivingDays #SchoolPhilanthropy
Here's why they matter and how to make them truly impactful:
- Creating...
Looking back at our summer adventures in Europe, we were swept up in a whirlwind of guided tours, each with its own story to tell. In the midst of bustling cities and historic sites, we set out on a mission to figure out what makes a tour truly perfect. Some moments left us in awe, while others...
During a recent gathering of Small School Leaders, our discussions delved into the heart of organizing Grandparents' or Grandfriends' Day, an event that holds immense significance for everyone involved. This conversation led me to contemplate the broader and ever-evolving role that grandparents...
#CommunityEvents: Shaping School Futures
During this season, a wide array of community events, ranging from fall festivals and class gatherings to grandparents’ days and gratitude celebrations , fill the calendar. With campuses adorned in the vibrant hues of fall , schools are preparing...
Among independent and private school leaders, discussions around marketing often center around attracting new families, seeking fresh faces to join the school community. However, amidst these conversations, a key strategy often remains unexplored: internal marketing for retention. In...
Admissions events are pivotal moments for private and independent schools. They offer a unique opportunity to showcase your school's strengths and values while engaging with prospective students and their families. To ensure these events are a resounding success, you must approach them with...
The first few months of the school year can set the tone for new families, either affirming their choice or making them question it. Often, initial outreach and support efforts wane as the school year progresses. To ensure your new families remain engaged and feel welcomed, here are some...
Today, I want to introduce you to a captivating concept called #SurpriseAndDelight. While you may already be practicing it unknowingly, let's delve deeper into this intriguing strategy.
"Surprise & Delight" involves doing something unexpected and personalized for someone, leading to genuine...
Managing communications for small schools can be overwhelming! With limited resources and bandwidth, it's crucial to have a well-organized and strategic approach to ensure effective communication with your audience. A comprehensive communications calendar is one of the most valuable...
