In my two decades of experience working closely with school leaders, I've observed that paper planners continue to hold significant relevance in the professional lives of educators. ππ Despite the prevalence of technology, I've noticed a common trend at conferences β many attendees prefer jotting do...
Iβm diving into one of my favorite topics: school camp promotions and strategies. You might be wondering why I'm delving into school camps β well, in the world of marketing, it's all interconnected! Selling your school's programs includes selling your summer camps too. Crafting a robust camp marketi...
In our work with numerous small schools, one common issue we encounter is the absence of a robust stewardship plan for donors. This often results in inconsistent expressions of gratitude and donors feeling underappreciated. π One of the most gratifying tasks for us is helping these schools establish...
π« As leaders in independent schools, our role extends beyond day-to-day operations; we are visionaries tasked with predicting trends and identifying opportunities. The lessons learned during the Covid-19 pandemic underscore the importance of diversifying revenue sources and exploring ways to serve b...
π«β¨Β Β As the landscape of education continues to evolve, one thing remains constant: the paramount importance of retention in shaping a school's future. Even if your institution boasts full enrollment and a waitlist, having a robust retention plan is not just advisable; it's imperative. A strong plan ...
In a recent gathering of Small School Leaders, one of the mostΒ discussed and compelling topics revolved around the concept of inviting professionals back onto school campuses. With the advent of the Covid-19 pandemic, many educational institutions were compelled to halt such initiatives. However, as...
ππ° In the dynamic world of independent schools, Giving Days have emerged as powerful catalysts for enthusiasm, participation, and fostering a culture of philanthropy within the school community. #GivingDays #SchoolPhilanthropy
Here's why they matter and how to make them truly impactful:
- Creating...
Looking back at our summer adventures in Europe, we were swept up in a whirlwind of guided tours, each with its own story to tell. In the midst of bustling cities and historic sites, we set out on a mission to figure out what makes a tour truly perfect. Some moments left us in awe, while others were...
During a recent gathering of Small School Leaders, our discussions delved into the heart of organizing Grandparents' or Grandfriends' Day, an event that holds immense significance for everyone involved. This conversation led me to contemplate the broader and ever-evolving role that grandparents play...
π β¨ #CommunityEvents: Shaping School Futures
During this season, a wide array of community events, ranging from fall festivals ππ and class gatherings π« to grandparentsβ days π΅π΄ and gratitude celebrations π, fill the calendar. With campuses adorned in the vibrant hues of fall π, schools are preparin...
π«Β Β Among independent and private school leaders, discussions around marketing often center around attracting new families, seeking fresh faces to join the school community. However, amidst these conversations, a key strategy often remains unexplored: internal marketing for retention. In my view, thi...
Admissions events are pivotal moments for private and independent schools. They offer a unique opportunity to showcase your school's strengths and values while engaging with prospective students and their families. To ensure these events are a resounding success, you must approach them with careful ...
