The Power of Giving Days in Independent Schools Oct 28, 2023

In the dynamic world of independent schools, Giving Days have emerged as powerful catalysts for enthusiasm, participation, and fostering a culture of philanthropy within the school community. #GivingDays #SchoolPhilanthropy

Here's why they matter and how to make them truly impactful:

  1. Creating...
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The Secrets of Outstanding School Tours: A Quest for Insights Oct 21, 2023

Looking back at our summer adventures in Europe, we were swept up in a whirlwind of guided tours, each with its own story to tell. In the midst of bustling cities and historic sites, we set out on a mission to figure out what makes a tour truly perfect. Some moments left us in awe, while others...

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Fostering Grandparent Connections: More Than Just a Day at School Oct 14, 2023

During a recent gathering of Small School Leaders, our discussions delved into the heart of organizing Grandparents' or Grandfriends' Day, an event that holds immense significance for everyone involved. This conversation led me to contemplate the broader and ever-evolving role that grandparents...

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Navigating Event Season: Effective Strategies for Independent Schools' Community Events Oct 07, 2023

#CommunityEvents: Shaping School Futures

During this season, a wide array of community events, ranging from fall festivals and class gatherings to grandparents’ days and gratitude celebrations , fill the calendar. With campuses adorned in the vibrant hues of fall , schools are preparing...

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Key Internal Marketing Strategies for Retaining Independent School Families Sep 30, 2023

  Among independent and private school leaders, discussions around marketing often center around attracting new families, seeking fresh faces to join the school community. However, amidst these conversations, a key strategy often remains unexplored: internal marketing for retention. In...

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📚 Crafting Memorable Independent School Admissions Events: A Guide to Success 🌟 Sep 09, 2023

Admissions events are pivotal moments for private and independent schools. They offer a unique opportunity to showcase your school's strengths and values while engaging with prospective students and their families. To ensure these events are a resounding success, you must approach them with...

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Effective Strategies for Welcoming New Independent School Families in the Fall Sep 09, 2023

The first few months of the school year can set the tone for new families, either affirming their choice or making them question it. Often, initial outreach and support efforts wane as the school year progresses. To ensure your new families remain engaged and feel welcomed, here are some...

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Unveiling the Magic of "Surprise & Delight" in School Marketing Sep 09, 2023

Today, I want to introduce you to a captivating concept called #SurpriseAndDelight. While you may already be practicing it unknowingly, let's delve deeper into this intriguing strategy.

"Surprise & Delight" involves doing something unexpected and personalized for someone, leading to genuine...

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📅 The Power of a Comprehensive Communications Calendar for Small Schools 🏫 Sep 01, 2023

Managing communications for small schools can be overwhelming! With limited resources and bandwidth, it's crucial to have a well-organized and strategic approach to ensure effective communication with your audience. A comprehensive communications calendar is one of the most valuable...

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The Art of Strategic Connections Aug 26, 2023

Embracing Meaningful Connections

As the school year progresses, we find ourselves engrossed in various endeavors, from fundraising and annual funds to organizing admissions events and open houses. Amidst all the planning and execution, we often forget to prioritize a crucial aspect of our...

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🏫💸 The 2-Month Annual Fund Season: Why It's a Game-Changer! 📊🙌 Aug 18, 2023

You might wonder if switching to a 2-month annual fund season is a bold move, but rest assured, my friend, I have the data to support it! Today, I'll share four compelling reasons why this shift could be one of the best decisions you make for your school. Let's dive in!

 

1.) Donor Fatigue...

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Avoid This Common Fundraising Mistake: A Key to Retention Success Aug 12, 2023

Navigating the Annual Giving Season

With the Annual Giving season approaching, it's crucial for small and independent schools to be mindful of a major fundraising mistake that often goes unnoticed. This particular error not only affects our fundraising efforts but can also have a negative impact...

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