Tips, tricks, and strategies that help small schools attract and retain families!
Let's talk communications! Specifically, your school's email marketing.
Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the community.
Now is also a prime opportunity to pique and sustain prospective families' interest in your school.
The good news is that BOTH of these communications can happen through email marketing,...
We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools.
While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the amount of effort than usual to keep up with communications to new parents and prospective families.
So ask yourself, are your communications and relationship building with families falling off your...
Happy Black History Month!
I want to take this opportunity to discuss how authentic marketing is extremely important for your school, prospective families, and the larger community.
In 2020, many schools' diversity, equity, and inclusion statements were met with backlash from alumni and the schools' communities. Why? Their statements and messaging were out of alignment with student and alumni experience.
Now, what is authentic marketing, and why is it important?
Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!)
Just do it.
What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.
Maybe you're putting off picking a referral program for your school, rebuilding your website, or outsourcing for a project.
Whatever it may be, the time is now. Don't overthink it!
If you are overthinking it, don't...
Are you a book lover?
I hope so, because I definitely am. I was the kid in elementary school who maxed out my library card. And, I still do this today!
Books are like friends. Sometimes you want to be around the super energetic, positive friend, and other times you want to dive deep with the intellectual, analytical friend.
These books are a great mix of uplifting and inspirational, research, wellness, and leadership-based. I know a lot of them will resonate...
I just wanted to remind everyone that it's the little things that matter, truly.
I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small and simple can make all the difference.
Whether it's a handwritten card or even just a phone call—to receive a thoughtful gesture from someone who appreciates you always feels nice and...
Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression.
These 3, easy changes you can make to your website will definitely be helpful:
1. Have 1 clear call-to-action per page, especially the homepage! (too many CTAs will make your pages confusing)
2. Clearly show who you are, who you serve, and where you're located...
Today I have a few quick suggestions to more effectively use photos & videos for social media in your school.
1. Always record videos horizontally, so that you have more room to crop later and use them across platforms
2. Build systems for storing & organizing photos/videos, including when & where you've used them
3. Set expectations by creating a content schedule (consistency is key!)
Let me know if you have any other suggestions for...
Are you thinking high-level strategy?
Do you have the right messaging?
Are you focused on what's going to get you returns in 2021?
Does your website need an update?
We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program which has been very popular with many of our clients. It's $497/month (with a value of over $2k/month!) and with it you receive:
Are you a small school admission director, marketing director, or head of school?
If so, stick around, because I'm here to announce our Small School Leaders Program for 2021!
We created this program last year out of a need for professional development for small schools. Since then, we have brought small school leaders from across the nation together every month to discuss current topics, the opportunities, and the challenges we are facing.
This program has grown...