"Understanding Customers” by Ruby Newell-Legner claims that it takes 12 positive experiences to make up for ONE unresolved negative experience. 🤔
Now, you may be thinking, "well, I'll just make sure there are no negative experiences for my school families." But let's be realistic. Your school is goin...
✨ Hi there,
Schools are really starting to dive into their strategic planning this year 🏫 With the ease of COVID, now's the time to play catch up, but there are 8 common strategic planning mistakes I oftentimes see schools make. Today I'm sharing with you what these mistakes are to prevent you from...
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Small schools everywhere are being faced with the challenge of having minimal support and staffing for their marketing teams 😓 so here are my top tips on how to make sure your marketing team stills wins 🥳
1.) Determine the ROI on all of your marketing initiatives 💸 Ask yourself, are th...
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You're probably wondering, why are we talking about retention? It's summer! 🤔 Turns out, summer is an opportune time for retention efforts because parents are more receptive to what you have to say 👂 So let's dive into 4 summer retention strategies you need to implement this summer! ⛱☀️...
✨ Hi there,
Planning on keeping up with your summer communications? 📲 I hope you are! Maybe you've hit a wall on what to post on social media - I'm here to help! 🤗 Today I'm sharing with you my top 5 content ideas for your social media this summer ☀️
1. Meet the Staff 👥✨ Incorporate features of yo...
✨ Hi there,
This summer, I hope you're keeping up with your communications! ☀️📧 What many don't realize is that this is a great opportunity to connect, inform, inspire, and engage your new and current parents 🤗
🎉 So let's dive into my top 6 content ideas for your summer communications!
1.) Who d...
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💬 We're going to talk about: Did it work? How to determine the return on investment of an event or initiative that you did last year and now you're thinking about doing it again this year 🏫 🎉 So here are my top 4 tips to help assess whether or not they should continue into the following...
✨ Hi there,
Communication is really important, especially NOW 💬 You want to make sure you're communicating with your new and current families this summer - so let's chat about how you can do this effectively 🙌
1.) Continue Your Weekly Emails 📧 If you were always sending out an email on Fridays, w...
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🏕 Your summer camp is a terrific way to funnel in new students, especially if you have aligned your camp with your school offerings ☀️🏖 For example, if your school values nature, college prep, socioemotional development, etc. It's critical you structure your summer camp to align with yo...
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Let's talk about those new families that want to know about your school. How can we make them feel connected and integrate them into your community? 🫂
I’ll tell you how…
1.) Invite them to your year-end celebration 🥳
So if it's Spring and you have plays and musicals coming up - mayb...
✨ Hi there,
🤗 During this time of year, I hope you're taking advantage of this summer and are scheduling those community-building events 🫂 Why?
The data we've collected reveals that people are feeling disconnected. No big surprise there, given the pandemic. So I advise you to follow these do's and...
✨ Hi there,
🏫💸 I'm asking you to switch to a 2 Month Annual Fund Season - you might think, "Aubrey, are you crazy?" My answer is no, I have the data to back it up, my friend 📊🙌
Today I'm sharing with you 4 reasons why this switch will be one of the best decisions you've made for your school! Let's...
