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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

5 Simple Yet High-Impact Soft Touch Tips

Aug 19, 2021

Hey there, 

As a part of our back-to-school series, today I'm addressing the importance of soft touches. What is a soft touch? I define it as anything that doesn't have a hidden agenda. It's the pieces that connect your families with your mission. 

They're important because when a family feels more connected to the school, when they feel they are seen and heard, they are more likely to be engaged, and to stay at your school! 

This is even more crucial now at the beginning of...

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6 Back-to-School Productivity Hacks

Aug 18, 2021


Today I'm giving you some helpful productivity hacks, because I know you're going to need these as you head back to school!

1. Set aside time on your calendar each week for tasks like database entry, retention, pulling data reports, etc. or other routine tasks that need to happen but sometimes get overlooked

2. Batch content, whether it's social media or annual fund communications, it's more efficient and effective to work on it all at once rather than in smaller chunks because...

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The Importance of Setting Expectations & Modeling

Aug 16, 2021

Hi friends, 

This is the time of year that it's so important to make sure you are setting expectations for your families. This is especially significant as safety protocols change and new families come in!

The biggest mistake that I see schools make is assuming that everyone knows what is going on. However, what happens when we assume? Parents model the behavior of other parents, whether it's the right or wrong thing to do.

So, we need to communicate our expectations to parents, whether...

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Best Ways to Ease the Back-to-School Transition

Aug 15, 2021

Hey there, 

Happy back-to-school! Today we're addressing how you can make this transition back into the school year with ease. 

This is arguably the busiest time of the year for all schools, but there are ways you can set yourself up for success without all that additional stress. 

  • Give yourself grace these next few weeks because let's face it, many of those tasks or projects on your list are just going to have to wait. 
  • Block off time on your calendar for relationship...
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3 Communication Mistakes That Hurt Your Retention Efforts

Aug 13, 2021

Hi there! 

When it comes to retention, communication is key. When you're communicating, what you're communicating, how often, and which channels you're using to communicate to families are all important details.

These are some communication mistakes I see in schools, (and being a parent myself I can understand how frustrating some of these can be!) 

You're not connecting your parents to their child's everyday experience (i.e., your value proposition!)

Your emails...

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4 Social Media Tips for Small Schools

Aug 09, 2021

Hi friends! 

Do you manage social media for your small school? If so, I have 4 helpful tips that will allow you to save time and create content that is best aligned with your goals. 

Let's dive into these key strategies: 

1. Know its purpose.  For instance, if your social media is mostly for your current parents, there's a better way to deliver them that content. 

2. Be more efficient with your time through batching and scheduling content.

3. Track your...

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4 Tips for What to Keep & What to Outsource

Aug 04, 2021

 Hey there, 

Do you have a lot on your plate? Whether you're a small or large school, you can apply these 4 steps to determine what items on your task list you should focus on, what you can outsource, and what you can eliminate altogether. 

These will not only save you so much time, they will help you be more efficient and productive during the time you do have. 

1. Determine your zone of genius—the work that moves your school forward that only you can do!

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How to Help Your Families Prepare for the School Year w/Pamela Wray

Jul 28, 2021

Hi there, 

As we approach the new school year, it is so important to be accommodating & supportive to your families, new or returning, as they enter into new territory yet again.

As school leader Pamela Wray points out in our discussion on how we can help families to prepare for the upcoming year—while some things are returning to normal, we still have never experienced a post-pandemic year of school before. 

Whether it's straightforward, informative communication, extra...

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Common Digital Ad Mistakes Schools Make w/Angie Ward

Jul 27, 2021

Hey there!

Are you a part of an independent school? Understanding these common digital advertising mistakes that schools make will help you improve your ads, drive traffic, and help to increase enrollment at your school. 

To explain some of these mistakes and how to fix them I've brought on Angie Ward of Enroll Media Group, who helps schools with result-driven digital marketing campaigns.

One of the major mistakes that schools are making is that they're not tracking the...

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Re-engaging Your Parent Community w/Pamela Wray

Jul 27, 2021

Hey there, 

Today, I'm delighted to chat with Pamela Wray, an incredible member of our Small School Leaders community!

Pamela is the Enrollment Management Coordinator for the Catholic Schools of the Diocese of Richmond. Her focus is strengthening school communities by providing admissions and marketing support to enhance student retention and enrollment growth. 

We discuss the important topic of re-engaging your school's parent community after the past COVID year. It is crucial for...

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