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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

6 Reasons Why Digital Ads Won't Work for Your School

Jul 17, 2021

Hey there! 

Are you trying to increase enrollment for your small or independent school through digital ads? If you're not seeing results, these 6 reasons may be why. 

For those of you just starting out, this can be reframed as the things you need to do before you start. 

1. Your online presence is not optimized
2. Your niche is not clearly defined 
3. Your product needs changes or improvements
4. You don't have an enrollment funnel plan 
5. You're not offering enough...

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🏫 4 Ways to Build Retention

Jul 14, 2021

Hi there!

How are your retention efforts coming? It's so important to be thinking long-term when it comes to retention and building these practices into your family's experience.

These key strategies will not only allow you to gain insight into your families, they will help you shape their experience and ultimately attract them to stay. 

1. Find out why your families chose you 
2. Reaffirm their decision
3. Create a personalized experience
4.  Regularly checking in and...

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How to Plan Your Admissions, Development, and Marketing Budgets

Jul 14, 2021

Hello friend! 

Are you in a development, admissions, or marketing department at your school? This conversation is one that I believe can benefit anyone working in these departments, especially when it comes to planning and considering your budgets. 

This came from a question I received recently from a small school administrator, who asked what the average percentage is of a school's budget that should be allocated to marketing. 

I'm super excited to discuss this, as it's...

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Best Practices for Starting Your New Position

Jul 14, 2021

Hi there, 

Have you recently started a new position at a school?  Whether you're a new Head of School, Marketing, Admissions, Advancement Director, or similar role, this is the video for you! 

At small and independent schools, starting a new role can be a lot of learning, onboarding, and getting to know the culture and nuances of a school. These tips will help your transition into the job be a smooth one.

If your school does not already have a project management...

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Top Digital Advertising Trends for Independent Schools w/Angie Ward

Jul 10, 2021

Today I'm thrilled to be joined by Angie Ward of Enroll Media Group to discuss digital advertising trends for independent schools.

As Google, Facebook, and iOS release new privacy changes, digital advertisers need to shift their campaigns to deliver results. 

For independent schools, changes to the way parents seek out schools, schedule tours, and interact digitally coming out of the pandemic are shaping the demand for a multi-touchpoint strategy that amplifies a school's digital...

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4 Survey Mistakes & How to Avoid Them 🙅‍♀️

Jun 25, 2021

Hey there, 

These common school survey mistakes are easily avoidable and make all the difference! 

  Inconsistency. By sticking to a survey schedule, you give parents what they expect and get easily trackable data. 

  Not using anonymous surveys. This is so important! If you don't give parents an outlet to voice their concerns, they may turn into the "silent but deadly ones, " i.e., the ones who unexpectedly unenroll or even gossip. 

  Not reporting...

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Putting The FUN in Fundraising 💰 🤗

Jun 25, 2021

Hi there, 

Do you hate asking for money? Back when I first came into the fundraising world, I absolutely hated it!

Now, years later, I've grown to love it. It was definitely a learning experience, but if want to put the "fun" back into FUNdraising, I have a few tips that can help.  

Shape your communications to come from a place of abundance with stories of your school, life, and creativity. No one wants to be told that same spiel!

Set boundaries by limiting your...

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How to Widen Your Enrollment Funnel

Jun 24, 2021

Hey there, 

Today we have a NEW topic—strategies to widen your enrollment funnel this summer. You can be implementing these ideas for outreach now, AND for free or at very little cost. So why not give it a try?

I've recently been working with a few small schools that have seen success through this approach. So let's get started: 

The first thing you can do to widen your funnel and get on the radar of new families in your local area is partnering with...

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Summer Planning for Fall Success

Jun 22, 2021

Hello friend!

How's planning for fall going? I'm sure there's a lot that you've set up already, but I've prepared a list of even more ways you can prevent burnout & save yourself some trouble this fall! 

This includes a lot of batching content, whether it is filming videos, setting up email drip automations, or even optimizing your project management to stay extra organized and productive for the busy year ahead. 

Other ways to set up your school for success include...

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Successful Open House & Admissions Ideas

Jun 18, 2021

Hi friends, 

In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.

Some schools are keeping their open houses virtual, as they saw high attendance from their virtual events last fall to accommodate parents' busy schedules. 

Other schools are offering a combination of smaller in-person tours and virtual open houses. 


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