Tips, tricks, and strategies that help small schools attract and retain families!
Today I'm thrilled to be joined by Joe Monzo, founder of Monzo Media Productions. As a product of independent schools himself, Joe is passionate about working with independent schools and showcasing schools' stories through video.
Joe answers all your video-related questions, including how to leverage video to attract & retain families, what goes into creating compelling content, and his insights into the future of video in schools, post-COVID.
You can connect with...
Today I'm thrilled to be joined by Jamie Giblett of Digistorm, a software company that specializes in the K-12 education industry, to chat about current trends in technology and how school apps & platforms can build stronger school communities.
As we transition out the pandemic, many schools are in a hybrid remote/in-person state finding the most effective ways to keep their communities engaged.
How do we build even stronger communities during this...
As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:
Are we seeing a return on investment?
This means not just calculating the hard numbers, but also considering the amount of staff time, stress, and effort for one event or initiative. What's the main goal? Are your parents attending this event? Can this event stay...
I know I've been talking a lot about systematizing and workflow lately. That's because I can't stress enough how crucial they are to the acceleration of your schools' teams!
Today I want to address an issue I'm seeing in independent schools, large or small, that frequently gets overlooked. Here are some questions to consider:
Do you or members of your team wear many hats?
Do your schools' teams have the systems in place for a smooth transition, should someone...
Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams?
Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward.
Why collaboration, and why now?
Now, more than ever, the future of your school depends on strategically using your resources by taking a collaborative, streamlined approach to your advancement teams.
Do you frequently...
Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity.
Here they are, in no particular order:
Voxer — This app is what you get when you cross a walkie-talkie with texting. I use this all the time with my team and mastermind groups for sending back and forth voice messages. It's perfect for when what you have to say is too long for an...
I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website.
Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast coming April 2021!
So, what is WordPress, and why should you use it for your school's website?
WordPress is one of the most popular free and open-source content management systems.
Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!
1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another.
2. You haven't built your marketing foundations. Look at what you already have and optimize it, rather than going for the fancy, expensive marketing strategies right away.
Today, as a part of our Community Builder series, I'm joined by MJ Zafis-Garcia and Sabrina Colaianni from St. Raphael School in Rockville, MD to chat about the ways that they build community in their school amidst COVID-19!
Sabrina summed it up nicely, "For us, community starts with ideas and ends with people." When it comes to the limits of virtual and socially-distanced events, the most important questions are, what can't we do? What's the...
Today we're going to be talking about something that is key to your success: foundational marketing.
Now, what is foundational marketing?
Let me start by telling you what it's not:
Sure, some of these marketing tactics can be important later on. But does your school have a solid marketing foundation?
This is what...